Sphere Papier

Vice President of Brand Strategy

USA (On-site)

Salary Not AvailableSenior Level10+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive global brand strategy and cross-functional marketing for a blockchain-focused, growth-oriented global brand.

  • Own development and execution of global brand strategies aligned with growth objectives.
  • Must-have: 10+ years in brand strategy or leadership with large-scale campaigns.
  • Standout: Integrates blockchain/Web3 into branding and strategic partnerships.

Job Description

Responsibilities

  • Develop and execute comprehensive global brand strategies aligned with company growth objectives.
  • Lead brand positioning, messaging, and market differentiation across multiple channels and regions.
  • Drive integrated marketing campaigns to enhance brand awareness, customer acquisition, and long-term loyalty.
  • Collaborate with executive leadership, product, technology, and sales teams to ensure brand consistency and strategic alignment.
  • Incorporate blockchain technology and Web3 innovation into branding initiatives, customer engagement models, and digital identity strategies.
  • Analyze market trends, competitor activity, and consumer insights to identify new growth opportunities.
  • Oversee digital branding initiatives including social media, content strategy, partnerships, and online reputation management.
  • Lead brand analytics and performance measurement using data-driven insights and KPI reporting.
  • Manage and mentor cross-functional marketing and creative teams in a fast-paced environment.
  • Establish strategic partnerships with media, technology, and blockchain ecosystem stakeholders.

Requirements

  • Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
  • 10+ years of experience in brand strategy, corporate marketing, or digital transformation leadership roles.
  • Strong understanding of blockchain technology, Web3 ecosystems, digital assets, and emerging technology trends.
  • Proven experience leading large-scale brand campaigns and market expansion strategies.
  • Excellent leadership, communication, and stakeholder management skills.
  • Strong analytical mindset with experience leveraging consumer and market data for strategic decisions.

Preferred

  • MBA preferred
  • Experience working in technology, fintech, blockchain, or innovation-driven industries is highly preferred.
  • Global brand management
  • Strategic marketing leadership
  • Blockchain & Web3 integration
  • Digital transformation strategy
  • Consumer engagement & growth marketing
  • Executive communication
  • Data analytics & market intelligence
  • Cross-functional leadership

Benefits

  • Opportunity to shape the future of an innovation-driven global brand.
  • Collaborative and fast-growing international environment.
  • Exposure to cutting-edge blockchain and digital technology initiatives.
  • Competitive executive compensation and performance incentives.
  • Career advancement within a high-impact leadership structure.

Sphere Papier

SPHERE PAPIER, within the SPHERE group, is the division specializing in the production and marketing of food and non-food paper packaging.Our 3 factories are located in France and are specialised in the production of coated papers, adhesive envelopes, sachets and paper bags, carrier bags, fruits & vegetable bags and other packaging papers in sheets, formats and rolls.Our products are developped to meet the specific requirements of each market : food-industries, millers, catering professions (butcher's shops, fish shops, caterers, dairy shops and greengrocer’s) and specialised outlets.About the SPHERE GroupFounded in 1976, SPHERE is a French family group. It is the European leader in household packaging and a producer of bio-compostable materials.SPHERE manufactures and distributes innovative and environment-friendly product ranges for the consumer, professional and local authority markets, mainly in Western Europe. SPHERE also outsources finished goods.Concerned about the ecological impact of our packaging, we strive to develop innovative and eco-friendly solutions.

FRA
22 employees (2 in marketing)

Headcount Trend

Current headcount: ~22

Marketing Team

Marketing Team Size
2 (9% of company)