Vice President, Brand Strategy

New York City, NY (On-site)

$129K/yr – $207K/yrDirector/ExecutiveFull time

Posted 1 month ago

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Job Summary

Own the core brand strategy and cross-channel storytelling for pharma/health brands, turning business goals into strategic frameworks and bold briefs while guiding senior clients and junior teammates alike.

  • Brand Strategy & Integration: shape positioning, long-range plans, and thought leadership across consumer and healthcare audiences.
  • Cross-Functional Leadership: partner with creative, account, and analytics teams to deliver cohesive campaigns driven by insights.

Job Description

Responsibilities

  • Lead development of brand strategy, positioning, and integrated communications plans across key accounts
  • Translate business objectives, market dynamics, and audience insights into actionable strategic frameworks and creative briefs
  • Partner with creative, account, and analytics teams to develop cohesive, insight-driven campaigns across channels
  • Drive thought leadership around brand building, behavior change, and engagement across consumer and HCP audiences
  • Present strategic recommendations to senior clients with confidence and clarity
  • Mentor and guide junior strategists while contributing to a strong strategic culture within the agency
  • Collaborate across agency partners and disciplines to deliver best-in-class integrated work

Requirements

  • 10+ years of experience in brand strategy, marketing strategy, or related discipline
  • Experience working on pharmaceutical, healthcare, or wellness brands strongly preferred
  • Proven ability to lead strategy on complex, multi-stakeholder accounts

Preferred

  • Experience working on pharmaceutical, healthcare, or wellness brands strongly preferred
  • Proven ability to lead strategy on complex, multi-stakeholder accounts
  • Strong experience in brand strategy within an agency or consulting environment, ideally within healthcare or wellness

Benefits

  • medical coverage, dental, vision, disability, 401K, parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off
Saatchi & Saatchi Health logo

Saatchi & Saatchi Health

Saatchi & Saatchi Health pertenece a Publicis Healthcare Communications Group, el grupo internacional más importante de comunicación en salud.Somos Salud al 100%, multidisciplinar, global y con el expertise adquirido durante los más de 40 años de trayectoria de nuestra compañía en España.Saatchi & Saatchi Health fusiona tres pilares básicos en cada proyecto que desarrolla:Creatividad: Cambiamos actitudes, cambiamos vidas. Podemos comunicar los beneficios saludables de un antibiótico o de un agua mineral; transmitir mensajes rigurosos a profesionales sanitarios; enseñar al paciente a cuidarse mejor... pero sólo con creatividad seremos capaces de emocionar al público hasta moverle a la acción.Ciencia: El valor de la credibilidad. Localizamos, obtenemos y generamos evidencia científica, convirtiéndola en la base de mensajes relevantes que aportan credibilidad a las marcas.Tecnología: Tenemos la visión, tenemos las herramientas. Estamos permanentemente conectados y sabemos qué dirección deben tomar las estrategias digitales y cómo la tecnología juega un papel clave para desarrollar experiencias únicas a través de la comunicación.Reforzamos las estrategias de nuestros clientes, tanto del sector salud como de gran consumo, a nivel nacional e internacional y siempre desde la óptica health.

L'Hospitalet de Llobregat, Catalonia, ESP
6 employees (3 in marketing)

Headcount Trend

Current headcount: ~6

Marketing Team

Marketing Team Size
2 (33% of company)
Marketing Roles Posted (Last 30 Days)
4