Responsibilities

• Manage and evolve paid creative strategy and development from concept to execution, partnering with teams to identify the optimal approach across several types of campaigns, including brand-building, action-driving, and experiential. Oversee and partner on the execution of creative assets from brief development, concepting, creative testing, production, and trafficking.
• Manage owned campaign strategy, partnering with teams to ensure proper brand representation and alignment.
• Partner to refine and evolve media channel strategy, collaborating with media planners to optimize channel mix, targeting, and spend across full funnel and platform recommendations, including driving innovation and exploration into new channels and opportunities.
• Oversee brand budget, necessary finance approvals, and budget efficiencies.
• Build a paid media learning roadmap: partner with analytics teams to manage campaign reporting and results share-out, measure ROI, and identify best practices.
• Cultivate strong relationships across diverse teams, including brand, media, sports & stay ahead of industry trends and maintain a deep understanding of the competitive card space to inform strategic decisions and drive business objectives.
• entertainment, talent, social media, market research, analytics, and PR, to foster open collaboration and achieve shared goals.
• Guide and develop junior team members, nurturing their growth and expertise.