Responsibilities

• Own and evolve the company's global brand voice, tone, and communication guidelines across corporate, wholesale, and retail (B2B and B2C), ensuring consistency worldwide while allowing for market-specific nuance
• Lead global communications and public relations strategy — including for wholesale initiatives, key selling events, and the True Society collective — translating business objectives into an integrated brand marketing roadmap spanning PR, internal communications, and social
• Provide executive oversight of public and media outreach, approving high-visibility external communications across U.S. and European markets
• Partner directly with the CCO on global brand positioning and major announcements serving as a trusted advisor to senior leadership
• Own the overarching social strategy for wholesale and retail, translating brand positioning and audience insights into channel-native programs that drive awareness, consideration, and conversion with brides-to-be
• Lead global teams in adapting social strategies for local markets while maintaining brand voice consistency, and drive the best practices and standards needed to scale the global social function
• Partner with the visual brand identity team to ensure voice and visual expression stay aligned worldwide
• Identify and translate emerging cultural trends into brand-relevant opportunities
• Lead and develop the global Communications and Social teams — coaching Directors and Managers on their individual growth and goals, and fostering a culture of curiosity, ideation, and continuous learning
• Partner and collaborate cross-functionally with leaders across the business to bring wholesale and retail brand storytelling to life

Requirements

• Bachelor’s degree in Marketing, Communications, or related field required
• 12+ years of progressive experience in brand marketing, communications, or social media leadership, including agency and client-side experience
• 5+ years managing Director-level or senior leaders, with a proven record of developing people managers
• Experience leading or partnering with international/global teams; comfort managing across time zones and cultural contexts
• Experience partnering directly with C-suite or executive leadership on brand strategy
• Strong organizational design instincts – comfortable making and defending structural/reporting decisions, including across international lines
• Cultural fluency and sensitivity when leading a global team; awareness of market-specific nuances
• Strategic and analytical: comfortable moving between big-picture brand vision and campaign-level performance data
• High emotional intelligence; skilled at coaching senior leaders remotely and in person
• Polished executive presence; able to represent the brand and the function at the leadership table

Preferred

• Experience in a consumer-facing brand, retail, fashion, or luxury environment strongly preferred.

Benefits

• competitive salaries and a comprehensive benefits package.