Responsibilities

• Define and evolve the global brand positioning, messaging architecture, and long-term marketing strategy.
• Ensure consistency of the brand across all consumer-facing channels, including digital, retail, social, education, experiential, and partnerships.
• Champion a luxury brand experience while maintaining relevance within contemporary beauty culture.
• Partner closely with the Creative team to ensure all campaigns and storytelling reinforce the brand's visual and verbal identity.
• With the CEO-Founder, lead the strategic development and commercialization of all product launches from concept through market introduction.
• Innovate and concept new ways to story-tell fragrance.
• With the CEO-Founder, lead product positioning, naming, claims strategy, messaging hierarchy, launch toolkits, and go-to-market plans.
• Partner with Product Development and CEO to identify whitespace opportunities and future innovation pipelines.
• Lead pricing, competitive analysis, and market positioning recommendations.
• Develop integrated 360° marketing strategies spanning earned, owned, paid, retail, influencer, experiential, and e-commerce channels.

Requirements

• 10+ years of progressive experience in brand marketing and product marketing within prestige or luxury beauty, skincare, wellness, or consumer lifestyle brands.
• Proven experience leading integrated marketing strategy and product commercialization for premium consumer brands.
• Deep understanding of prestige beauty consumer behavior and the evolving beauty landscape.
• Demonstrated success launching category-defining products and building enduring brand equity.
• Strong strategic thinker with exceptional storytelling and communication skills.
• Experience managing and developing high-performing teams.
• Highly collaborative leader who thrives in entrepreneurial, fast-paced environments.
• Ability to balance creative vision with commercial rigor and data-driven decision-making.
• Ability to perform essential duties, with or without reasonable accommodation.
• Ability to operate independently in a fast‑paced, ambiguous environment.

Benefits

• Medical, dental, and vision insurance
• 401(k) plan
• 3 weeks paid vacation
• Paid sick time
• Paid company holidays
• Summer Fridays
• Employee discounts and additional company perks