Responsibilities

• Market Narrative & Category Leadership
• Define and evolve SOCi’s category narrative, positioning, and messaging architecture
• Establish a clear, differentiated point of view that answers: why change, why now, why SOCi
• Ensure consistency of narrative across brand, product, sales, and executive communications
• Shape how analysts, media, customers, and the market understand SOCi
• Brand Strategy & Experience
• Own SOCi’s brand strategy, identity, and voice across all digital and offline touchpoints
• Ensure a consistent and high-quality brand experience across digital channels, campaigns, events, and customer interactions
• Lead and scale a high-performing brand and creative organization
• Authority, Content & Earned Channel Strategy
• Own SOCi’s earned and owned media strategy to build market authority and executive visibility

Requirements

• 7+ years of B2B Product Marketing experience working in a fast-paced, high growth environment
• Demonstrated success in navigating and influencing challenging dynamics at the executive level, including managing strong personalities and engaging in direct, candid conversations while maintaining professionalism and focus on outcomes
• In depth, hands-on experience with all core product / solution marketing functions - positioning, pricing, packaging, GTM planning, sales enablement, marketing research, competitive intel and product launch
• Demonstrated creative thinking with ability to develop new programs that generate awareness and intent, enable sales and excite customers
• Demonstrated ability to be both strategic and hands-on and juggle multiple initiatives with confidence and grace
• Excellent written and verbal skills, especially in the ability to distill the complex into simple, compelling messages that resonate
• You are highly collaborative, have strong interpersonal skills, positive attitude and ability to develop positive and productive working relationships across our organization
• Your executive team trusts you because you use data to make better decisions and drive results; you are not afraid to experiment and fail because you use it to learn and drive improvement
• Willing to adapt to changes in the job description as deemed necessary by the business and accept all other duties as assigned
• Remote Opportunity : Ability to work 100% remotely

Nice To Have

• Demonstrated success in past Head of Marketing roles (bonus if you've led Product Marketing teams) - building, leading and mentoring high-performing teams as well as growing revenue

Benefits

• Comprehensive Benefits Package (full-time permanent, non-contract roles only)
• Health insurance plans, dental, and vision
• Wellness incentives
• 401(k) plan with employer match
• Flexible Work Environment (full-time, non-contract roles only)
• Flexible paid time off
• Quarterly wellness days
• Paid holidays
• Unique employee engagement programs
• Empowering Career Growth and Success