Vice President of Brand Management at KemperSports | Northbrook, IL

Vice President of Brand Management

Northbrook, IL (On-site)

Salary Not AvailableDirector/Executive8+ years expFull time

Posted 2 months ago

The other 99% submit and hope. You're about to do something different.

Drive KemperSports’ brand strategy and activation across B2B and B2C, spanning strategy, governance and property-level experience.

Own brand positioning, narrative, and value proposition across enterprise and new business growth.
Must-have: 8–12+ years in brand management, marketing strategy, or related field.
Standout: Experience leading brand at scale in decentralized, multi-location organizations.

Define and evolve KemperSports’ brand positioning, narrative and value proposition across B2B and B2C audiences
Maintain a clear and differentiated brand story across the enterprise in all communication channels and mediums with sharp focus on new business development growth
Lead development of brand communication strategies, messaging platforms, and campaign themes aligned to business priorities
Translate brand strategy into compelling, integrated marketing and communication programs
Lead development of brand campaigns, thought leadership, and storytelling that elevate KemperSports’ market presence
Partner with PR and social teams to ensure consistent voice and narrative across all channels
Champion “brand in action” ensuring the experience delivered at properties reflects the brand promise
Oversee creative direction across all brand expressions (visual identity, tone of voice, content standards)
Guide development of high-impact content (video, social, digital, experiential) that showcases the brand
Ensure consistency and quality across all creative outputs internally and with agency partners

8–12+ years of experience in brand management, marketing strategy, or related field
Experience in hospitality, sports, lifestyle, or multi-location service brands preferred
Proven ability to build and scale brands across complex, decentralized organizations
Strong strategic thinking paired with hands-on execution capability
Exceptional storytelling, communication, and presentation skills
Experience managing creative teams and agency partners
Ability to influence senior leadership and cross-functional stakeholders