Responsibilities

• The Vice President of Marketing for the Beauty portfolio owns the Global Brand building and the US + Canada P&L.
• Provide leadership, strategic direction, and business delivery of the company’s Beauty portfolio including brands such as Revlon, HOT Tools, Curlsmith and Drybar.
• Set strategic direction, branding, innovation, commercial activation, and collaborate with key retail customers, product development, and direct-to-consumer marketing; ensure high ROI and work with operations and shared services for efficiency.
• Leads and responsible for the larger Brand Marketing, Ecomm, Media, and Creative team of ~45.
• Acts as critical member of the Beauty Lead Team (BLT) with VP of Sales, VP of Innovation and Beauty Finance lead; manage subordinate staff and conduct performance evaluations.
• Lead all aspects of Beauty marketing and business strategy, annual and long-term planning; prioritize efforts to improve top and bottom line growth.
• Partner with Global Product Innovation to ensure readiness of key product launches.
• Accountable for commercial innovation (claims, platforms, collaborations, etc.).
• Owns global brand building and positioning; maintain Brand foundational elements – vision, mission, purpose, equity pyramids, brand hearts, style guides.
• Oversees global communication planning and strategy; creates global asset toolkits for distribution to regional markets.