Responsibilities

• Lead end-to-end global 360° marketing strategy, ensuring alignment with brand vision, consumer insights, and business objectives across all markets.
• Drive cohesive brand storytelling across product marketing, creative, digital, social, influencer, PR, retail, e-commerce, education, CRM, and paid media.
• Develop integrated marketing plans that build awareness, drive engagement and conversion, strengthen loyalty, and elevate brand equity.
• Partner with regional and commercial teams to ensure global strategies are effectively adapted for local markets while maintaining brand consistency.
• Lead product portfolio strategy, category priorities, product positioning, and long-term innovation planning.
• Identify growth opportunities through consumer insights, competitive intelligence, social listening, and emerging beauty trends.
• Partner with Product Development to shape product concepts, messaging, and go-to-market strategies that support long-term brand growth.
• Oversee end-to-end launch planning and execution across all consumer touchpoints and global markets.
• Lead integrated campaigns across owned, earned, and paid channels that are mobile-first, social-first, culturally relevant, and optimized across the consumer journey.
• Align launches with retailer priorities, promotional calendars, cultural moments, and regional business needs to maximize impact and performance.

Requirements

• 12–15+ years of experience in global and/or regional marketing (beauty, fashion, or CPG preferred)
• Proven experience leading integrated 360° marketing strategies and product launches
• Strong understanding of North America market dynamics and global brand management
• Demonstrated ability to lead cross-functional teams and influence senior stakeholders
• Strong analytical, strategic thinking, and decision-making capabilities

Preferred

• Consumer-first mindset and storytelling excellence
• Strategic thinking with strong executional rigor
• Innovation and trend-forward mindset
• Collaboration and influence across global teams
• Leadership and talent development

Benefits

• health insurance coverage (medical, dental, and vision insurance)
• wellness and family support programs
• life and disability insurance
• retirement savings plans
• paid leave programs
• education-related programs
• paid holidays and vacation time
• many others