Marketing Manager, Priority Verticals
Lyft
New York City, NY (Hybrid)
$118K/yr - $148K/yrIn-houseFull-timeSenior level6+ years exp.
4 hrs ago
Vertical Marketing Manager
Loveland, CO (Hybrid)
$135K/yr – $155K/yrMid Level5+ years expFull time
Posted 3 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own cross-vertical growth for industrial markets by turning market intel into sub-vertical plans for power, semiconductor, food and beverage, and chemical sectors.
- Growth Strategy and Execution: Plan annual growth initiatives for sub-verticals and measure progress against KPIs.
- Cross-Functional Leadership: Orchestrate marketing, demand gen, events, and NA sales to tailor campaigns and tools to markets.
- Market & Stakeholder Engagement: Build relationships with industry groups and influencers to reinforce leadership in water analysis.
Job Description
Responsibilities
- Research and analyze industrial market trends, regulatory changes, customer pain points, and vertical-specific opportunities.
- Plan and deliver comprehensive annual growth initiatives aligned with market opportunities and business goals, including growth strategies for sub-verticals, such as power, semiconductor, food and beverage, and chemical markets.
- Drive cross-functional execution of commercial growth initiatives and sub-vertical growth strategies.
- Partner with marketing campaign managers, digital marketers, and demand generation experts to align campaigns and initiatives with business growth strategies and customer needs.
- Collaborate with trade show and event managers to plan and execute events that reinforce Hach’s leadership in water analysis.
- Work closely with North American sales teams to develop vertical-specific strategies and tools for success.
- Ensure that new and existing products address the most critical needs of customers in North America.
- Track, measure, and analyze the performance of growth initiatives against established KPIs and use problem solving to adjust strategies as needed.
- Build and maintain relationships with relevant industry organizations, associations, and influencers.
Requirements
- Bachelor’s degree required; MBA or advanced marketing degree preferred.
- 5+ years of progressive commercial experience in marketing/product management
- Demonstrated experience developing and executing growth or go-to-market strategies in a B2B environment.
- Experience using market, customer, or performance data to identify opportunities and support decisions.
- Proven ability to work cross-functionally and lead through influence.
Preferred
- Experience in an industrial or manufacturing environment
- Experience in water treatment or industrial water
Benefits
- Competitive salary and benefits
- Flexible working hours
- Professional onboarding and training options
- Career coaching and development opportunities
- Health benefits
- 401(k)
Hach
At Hach, we ensure water quality for people around the world, and every associate plays a vital role in that mission. Our founding vision is to make water analysis better—faster, simpler, greener and more informative. We accomplish this through teamwork, customer partnerships, passionate experts, and reliable, easy-to-use solutions. As part of our team, you’ll make an immediate, measurable impact on a global scale by enabling the world’s everyday water needs. You’ll also belong to a respectful and collaborative community that fosters career growth and professional development. You’ll be supported by resources that make a positive difference in your life because, at Hach, we value your authenticity and want your talents to shine.Since our founding, we have led the industry in developing innovative solutions to help our customers analyze their water more efficiently and more effectively. Hach products can be found around the globe in a wide range of lab, field, and in-process uses in municipal and industrial facilities. Hach analytics solutions are designed to give operators and managers confidence in the many decisions they make to ensure compliance, improve energy efficiency, and reduce waste in production, product quality, and utilities management. We provide the best-in-class products, industry leading experts, and local support to help our customers manage their water.
