Responsibilities

• Lead the overall *creative direction and social identity* of Vamp
• Own Vamp's presence across *Instagram, TikTok, X and emerging platforms*
• Develop original concepts for campaigns, short-form videos, photography, launches and social content
• Build and manage the weekly/monthly content calendar
• Direct photo and video shoots from concept through final delivery
• Work with photographers, videographers, editors, models, creators, DJs, artists and other creative talent
• Identify and recruit creators who naturally fit the Vamp aesthetic
• Develop content around Vamp vehicles, riders, nightlife, events, fashion and culture
• Create concepts that make the Vamp fleet itself part of the brand
• Write or oversee captions, hooks, campaign messaging and social copy

Requirements

• Have a strong understanding of Instagram and TikTok
• Understand Gen Z and emerging internet culture
• Have exceptional visual taste
• Understand photography, video, editing and creative production
• Know how to tell stories through short-form content
• Be plugged into music, fashion, nightlife and creator culture
• Understand what makes content shareable
• Be comfortable directing talent and creative teams
• Be highly organized while working in a fast-moving environment
• Be willing to experiment instead of waiting for perfect

Preferred

• Are already connected to the Dallas creative or nightlife scene
• Know photographers, videographers, models, DJs, artists or creators
• Have experience building a brand's social presence from an early stage
• Have worked with fashion, music, automotive, nightlife or lifestyle brands
• Shoot or edit content yourself
• Have experience producing events or activations
• Understand paid social and how organic creative can translate into advertising
• Have built a social account or community with measurable growth