Responsibilities

• Build and maintain value‑based tools including calculators, dashboards, and proof‑point libraries that quantify savings, efficiency gains, and revenue impact across product lines.
• Partner with marketing to identify opportunities to incorporate value quantification into positioning, messaging, and campaigns.
• Execute programs to generate stronger operational, clinical, and financial insights for customers.
• Collaborate within Integrated & Channel Marketing to develop value‑driven materials tailored to government, IDN, and Canadian Health Authority stakeholders, and for the distribution channel.
• Collaborate with the Clinical Market Development Manager, the Clinical Liaisons, and Medical/Scientific Affairs, to create value‑based health‑outcomes and reimbursement materials tailored for clinical stakeholders.
• Work closely with sales enablement and training teams to embed value‑based positioning into curricula, tools, and field resources.
• Partner with North America marketing, Global Business Units including Customer Informatics to ensure alignment on value drivers, assumptions, and customer‑facing narratives.
• Champion the adoption of value‑based thinking across marketing and commercial teams.
• Promote data‑driven decision making and consistent use of value‑based tools in customer engagement.
• Influence cross‑functional partners through strong analytical storytelling.

Requirements

• Education: Bachelor's degree in Marketing, Business, Health Economics, Public Health, Analytics, or a related field.
• Five or more years of experience in marketing analytics, commercial strategy, health economics, product marketing, or a related discipline.
• Experience developing value-based tools, financial models, customer-facing ROI materials, calculators, dashboards, or economic evidence.
• Strong analytical capabilities and fluency in healthcare metrics, value quantification, and data-driven decision-making.
• Excellent written, verbal, and presentation skills, with the ability to translate complex data into compelling and practical value narratives.
• Ability to collaborate and influence across marketing, sales, clinical, medical, product, analytics, and commercial teams without formal authority.
• Familiarity with health-economic concepts, reimbursement dynamics, and value-based care frameworks.
• Ability to build practical tools that commercial teams can effectively adopt and use.
• Travel: Must be willing to travel up to 20% overnight
• This position is not currently eligible for visa sponsorship

Nice to have

• Experience in healthcare, diagnostics, medical technology, or another regulated industry.
• Advanced degree in Business, Health Economics, Public Health, or a related field.
• Experience working with government, IDN, Canadian Health Authority, distribution, or other complex healthcare channels.
• Demonstrated ability to engage thought leaders and develop value-focused publications or economic evidence.
• Insight-driven, collaborative, influential, and execution-focused approach.

Benefits

• QuidelOrtho offers a comprehensive benefits package including medical, dental, vision, life, and disability insurance, along with a 401(k) plan, employee assistance program, Employee Stock Purchase Plan, paid time off (including sick time) and paid Holidays.