Responsibilities

• Drive Retention & Upsell Strategies: You will develop and execute targeted marketing initiatives to increase subscriber retention and drive family member conversions.
• Community & Engagement Growth: You will lead the Ambassador Program, activating subscribers as advocates through referrals, testimonials, and engagement campaigns.
• Data-Driven Decision-Making: Your role will involve using analytics to measure the impact of engagement initiatives and continuously optimize lifecycle marketing efforts.
• Cross-Functional Collaboration: As part of a global team, you'll collaborate with key local stakeholders and leads from other regions to manage cross-functional initiatives.
• Local Trends and Opportunities: Spearhead campaign innovation by identifying local trends and benchmarking competitors.
• Execution and Project Management: Act as a project manager for local initiatives, ensuring end-to-end execution in an agile manner with Braze best practices.
• Creative Asset Development: Oversee asset creation, including CTA, visuals, and copy, maintaining consistency across channels.
• Live the mission: inspire wellbeing at work and foster a supportive environment for self-care and work-life balance.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• 3+ years experience in B2C marketing, CRM, or customer lifecycle management
• Proven track record in multi-channel CRM execution (email, SMS, In-app, + push)
• Excellent analytical skills, with a data-driven approach to testing and optimizing customer retention strategies.
• Hands-on experience with CRM tools; Braze or equivalent, lifecycle marketing, and data analysis techniques.
• Strong attention to detail in project management and campaign development, leveraging Asana.
• Demonstrated success in managing and executing marketing campaigns and initiatives
• Experience launching an ambassador or community program, preferred
• Proven track record in project management, strategic planning, and cross-functional collaboration.
• Experience developing playbooks, documentation, and reporting frameworks for continuous improvement.

Preferred

• Tableau, Looker experience is a plus.
• Hands-on experience with CRM tools; Braze or equivalent, lifecycle marketing, marketing automation platforms, and data analysis techniques.

Benefits

• WELLHUB: Free Gold-level membership with access to onsite gyms and studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental wellbeing support, and more! Add up to three family members to your plan.
• HEALTHCARE: Health, dental, and vision insurance. Telehealth and care concierge.
• FINANCIAL WELLNESS: 401(k) match, disability, and life insurance.
• FLEXIBLE WORK: Hybrid and remote options with home office setup reimbursement and monthly work allowance.
• FLEXIBLE SCHEDULE: Flexible work timing aligned with time zones and team needs.
• PAID TIME OFF: Minimum 25 days PTO per year plus extra days for tenure and holidays.
• PAID PARENTAL LEAVE: Up to 12 weeks paid parental leave; up to 18 weeks for birth parents with ramp-back.
• CAREER GROWTH: Access to development platforms and internal opportunities.
• CULTURE: Collaborative, supportive environment with open communication.