Responsibilities

• Develop and execute comprehensive user acquisition strategies to achieve ambitious growth targets for our social casino games.
• Manage and optimize multi-channel marketing campaigns, including but not limited to paid social (Facebook, Instagram, Snapchat, TikTok), search (Google Ads), Demand Side Platforms, Connected TV, and Radio/Podcasts.
• Expertly plan, implement, and analyze Google Search campaigns to maximize ROI and drive high-intent users.
• Continuously monitor campaign performance, analyze key metrics (CPI, CPA, LTV, ROI), and identify opportunities for optimization and scaling.
• Collaborate closely with the marketing, product, and analytics teams to align user acquisition efforts with overall business objectives and product roadmaps.
• Manage budgets effectively, ensuring efficient allocation of resources and maximizing return on investment.
• Stay up-to-date with the latest trends and best practices in user acquisition, digital marketing, and the social casino gaming industry.
• Identify and evaluate new user acquisition channels and technologies to diversify our marketing mix and drive incremental growth.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• A minimum of 3 years of hands-on experience managing and optimizing high-quality user acquisition campaigns, preferably within the mobile gaming or social casino industry.
• Demonstrable strong proficiency and proven success in managing and optimizing Google Search campaigns at scale.
• Deep understanding of digital marketing metrics, attribution models, and analytics platforms (e.g., Google Analytics, AppsFlyer, Adjust, or Singular).
• Strong analytical and problem-solving skills with the ability to interpret data, draw actionable insights, and make data-driven decisions.
• Excellent communication, presentation, and interpersonal skills.
• Ability to work independently, manage multiple projects simultaneously, and thrive in a fast-paced, dynamic startup environment.
• Experience with other user acquisition channels (e.g., paid social, programmatic, affiliate) is a plus.