(USA) Senior Manager, Product Marketing

Bentonville, AR (On-site)

$90K/yr – $216K/yrSenior Level5+ years expFull time

Posted 5 months ago

Job Summary

Drive GTM for Walmart Data Ventures products by translating complex technical offerings into go-to-market materials and campaigns.

  • Own GTM strategy and cross-functional alignment to launch data solutions.
  • Must-have: 5+ years in product marketing with GTM and ability to translate technical products into clear messaging.
  • Standout: Experience with data products or retail-context GTM is a strong signal.

Job Description

Drive GTM for Walmart Data Ventures products by translating complex technical offerings into go-to-market materials and campaigns.

  • Drive product understanding and adoption by translating complex technical products into clearly framed go-to-market materials and campaign-based marketing assets
  • Identify opportunities to grow product awareness and adoption by collaborating cross-functionally with many stakeholders to conceptualize and refine go-to-market strategy
  • Improve and accelerate products by identifying unique selling points (USPs) and use cases
  • Develop product positioning and messaging that articulates value proposition through core sales enablement assets
  • Identify market growth opportunities by soliciting market feedback; build input-driven campaign strategies
  • Manage execution of complex new product launches at various points along the product lifecycle
  • Must-have: Master’s degree and 5+ years in Product Marketing with go-to-market strategy
  • Strong signal: 2 years in retail operations or experience in digital/physical store execution and distribution
  • Empathetic collaborator who can simplify messaging across the organization
  • Masters: Business Administration
  • Experience in fast-paced environments (e.g., consulting, startups)
  • MBA
  • Health benefits include medical, vision and dental coverage.
  • Financial benefits include 401(k), stock purchase and company-paid life insurance.
  • Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
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Walmart

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Sixty years ago, Sam Walton started a single mom-and-pop shop and transformed it into the world’s biggest retailer. Since those founding days, one thing has remained consistent: our commitment to helping our customers save money so they can live better. Today, we’re reinventing the shopping experience and our associates are at the heart of it. When you join our Walmart family of brands, you’ll play a crucial role in shaping the future of retail, improving millions of lives around the world. We are ecstatic to have been named a Great Place to Work® Certified May 2023 – May 2024, Disability: IN 2023 Best Places to Work, and Fast Company 100 Best Workplaces for Innovators 2023. This is that place where your passions meet purpose. Join our family and build a career you’re proud of.

Founded in 1962
Bentonville, Arkansas, US
530K employees (30,620 in marketing)
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77% CEO approval

Salaries

Posted range

$90K/yr – $216K/yr

Taken straight from the job posting.

See all Walmart salaries

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(USA) Senior Manager, Product Marketing

Walmart · Bentonville, AR · On-site