(USA) Senior Manager, Product Marketing - Marketplace

Bentonville, AR (Unknown)

$90K/yr – $234K/yrSenior Level

Posted 1 day ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and lead product marketing initiatives driven by market research and cross-functional collaboration to optimize positioning, adoption, and sales growth.

  • Drive data-informed strategy and program execution
  • Coordinate with stakeholders to align objectives and measure impact

Job Description

Responsibilities

  • Lead product marketing strategies by leveraging market research and data analysis to inform decision-making and optimize product positioning.
  • Collaborate with cross-functional stakeholders to align marketing initiatives with business objectives and drive product adoption.
  • Develop and execute comprehensive marketing programs that enhance product awareness and support sales growth.
  • Manage communication of product features and benefits through detailed presentations and demonstrations.
  • Oversee end-user training programs to ensure effective product knowledge transfer and customer satisfaction.
  • Utilize business data analysis to evaluate marketing effectiveness and recommend improvements.

Requirements

  • Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field. Option 2: 6 years' experience in Marketing, Business Administration, or related field.

Preferred

  • Customer Analytics in Retail Operations, Leading a cross-functional team, Supervisory
  • Masters: Business Administration

Benefits

  • At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart.
Walmart logo

Walmart

3.3 Glassdoor

Sixty years ago, Sam Walton started a single mom-and-pop shop and transformed it into the world’s biggest retailer. Since those founding days, one thing has remained consistent: our commitment to helping our customers save money so they can live better. Today, we’re reinventing the shopping experience and our associates are at the heart of it. When you join our Walmart family of brands, you’ll play a crucial role in shaping the future of retail, improving millions of lives around the world. We are ecstatic to have been named a Great Place to Work® Certified May 2023 – May 2024, Disability: IN 2023 Best Places to Work, and Fast Company 100 Best Workplaces for Innovators 2023. This is that place where your passions meet purpose. Join our family and build a career you’re proud of.

Founded in 1962
Bentonville, Arkansas, US
530K employees (30,620 in marketing)
54% recommend to a friend
77% CEO approval

Traffic Signals

Monthly Visitors
525.9M
Monthly Google Ads Budget
$15.2M
Traffic Source Mix
Search
16.8%
Direct
59.4%
Referral
12.1%
Social
11.1%
Paid
0.6%

Headcount Trend

Current headcount: ~571.8K

Marketing Team

Marketing Team Size
15,903 (3% of company)
Median Career Experience
17 years
Median Tenure
5.9 years
Marketing Roles Posted (Last 30 Days)
17

Recent News