(USA) Senior Manager, Marketing Planning And Strategy

Bentonville, AR (On-site)

$90K/yr – $216K/yrSenior Level3+ years expFull time

Posted 1 day ago

Job Summary

Own and drive Walmart’s marketing strategy by translating insights into strategic briefs, guiding cross-functional campaigns, and optimizing performance across initiatives.

  • Lead cross-functional marketing initiatives
  • Align plans with business objectives

Job Description

Responsibilities

  • Develop and align marketing strategies with Walmart’s overall business objectives and brand positioning.
  • Analyze customer insights, competitor data, and market trends to inform strategic recommendations.
  • Translate insights and business objectives into compelling strategic briefs that guide the development and execution of marketing initiatives.
  • Assess campaign performance to optimize marketing strategy and ROI.
  • Collaborate cross-functionally with internal teams and external partners to drive integrated marketing plans.
  • Coach and mentor team members to enhance skills and support professional growth.
  • Monitor and adjust plans based on performance metrics and evolving business needs.

Requirements

  • Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years' experience in marketing or related field.

Preferred

  • Leading cross-functional projects
  • Marketing or related field
  • Supervisory experience
  • Masters: Business Administration

Benefits

  • Health benefits include medical, vision and dental coverage.
  • Financial benefits include 401(k), stock purchase and company-paid life insurance.
  • Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
  • Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
  • You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment.
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Walmart

3.3 Glassdoor

Sixty years ago, Sam Walton started a single mom-and-pop shop and transformed it into the world’s biggest retailer. Since those founding days, one thing has remained consistent: our commitment to helping our customers save money so they can live better. Today, we’re reinventing the shopping experience and our associates are at the heart of it. When you join our Walmart family of brands, you’ll play a crucial role in shaping the future of retail, improving millions of lives around the world. We are ecstatic to have been named a Great Place to Work® Certified May 2023 – May 2024, Disability: IN 2023 Best Places to Work, and Fast Company 100 Best Workplaces for Innovators 2023. This is that place where your passions meet purpose. Join our family and build a career you’re proud of.

Founded in 1962
Bentonville, Arkansas, US
530K employees (30,620 in marketing)
54% recommend to a friend
77% CEO approval

Salaries

Posted range

$90K/yr – $216K/yr

Taken straight from the job posting.

See all Walmart salaries

Traffic Signals

Monthly Visitors
525.9M
Monthly Google Ads Budget
$15.2M
Traffic Source Mix
Search
16.8%
Direct
59.4%
Referral
12.1%
Social
11.1%
Paid
0.6%

Headcount Trend

Current headcount: ~571.8K

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(USA) Senior Manager, Marketing Planning And Strategy

Walmart · Bentonville, AR · On-site