Responsibilities

• Own end-to-end integrated creator strategy, translating brand priorities into programs that drive awareness, engagement, conversion, and share of influence
• Define creator mix, platform strategy, and “breakthrough” content direction grounded in audience insights, market analysis, and brand/campaign objectives
• Maintain a strong POV on the creator and cultural landscape — spotting emerging talent, whitespace, and trends ahead of the market
• Drive creator selection based on qualitative (influence/engagement, credibility, and audience alignment) and quantitative (reach) metrics
• Ensure creator programs are fuly integrated with the broader marketing ecosystem (paid media, PR/earned, events, affiliate)
• Lead and mentor a team of strategists, setting the strategic bar and elevating overall output
• Build a culture of precision, accountability, and continuous improvement
• Lean into chalenges and hard conversations when needed — using them to make the team stronger, sharper, and more impactful
• Coach team members to turn insights into sharp, actionable strategic deliverables
• Mentor and develop Integrated Strategists into strategic owners, not just executors — helping to refine their judgment, client management, and POVs alongside their output

Requirements

• 10–14 years in influencer/creator and social media marketing; omnichannel digital strategy, luxury/prestige, and/or beauty experience preferred
• 5-7+ years directly managing and developing a team (preferably in a matrix-like environment with solid and dotted lines)
• Demonstrated history of building and sustaining exceptional client relationships — a must-have, not a nice-to-have
• Deep fluency in creator ecosystems, platforms (TikTok, Meta, YouTube), and emerging trends
• Track record translating brand objectives into high-performing integrated creator programs
• Strong cross-functional experience across creative, data, media, and brand teams
• A start-up mindset — you thrive at moving fast without sacrificing rigor, take the initiative, and treat in-the-moment problem-solving as part of the job, not a disruption to it
• Fluency with tools across creator marketing (Captiv8, Traackr), social listening (Talkwalker), and analytics (Power BI, Tableau, Comscore/Shareablee, Demographics Pro)

Preferred

• You own a POV on the creator landscape — you don’t just execute within it
• You lead people as naturaly as you lead strategy
• You're equaly strategic and operational
• You thrive at the intersection of creative and data
• You know how to balance attention to details and accuracy with timelines
• You think and operate like a founder — comfortable with ambiguity, energized by solving problems (and taking advantage of opportunities) in real time rather than waiting for a playbook
• You don't shy away from hard conversations (with the team or the client) — but also know how to pivot these into positive outcomes to motivate and build trust