(USA) Senior Manager, Marketing Campaigns at Walmart Data Ventures | Bentonville, AR | $90K/yr – $180K/yr

Walmart Data Ventures

(USA) Senior Manager, Marketing Campaigns

Bentonville, AR (On-site)

$90K/yr – $180K/yrSenior Level4+ years expFull time

Posted 5 months ago

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Job Summary

Drive cross‑channel marketing campaigns to hit business goals with a multi‑channel content mix.

Own cross‑channel campaign strategy and KPI tracking
Must-have: 4+ years in marketing campaign management
Standout: Cross‑functional collaboration with Product Marketing, Creative, and Customer Success

Job Description

Responsibilities

Develop a holistic marketing campaigns strategy across multiple channels with the right content mix to deliver against business goals and increase the engagement of our prospect and customer base
Collaborate with cross-functional teams to ensure campaign messaging, branding, and timing are aligned to business initiatives
Partner with internal Marketing team members to drive cross-team collaboration in email automation and lead scoring best practices to optimize content strategies that align with segmentation, prospect, and customer-centric opportunities
Drive personalization strategies and enhancements via multi-channel marketing campaign tactics
Establish, analyze, and report on campaign and program KPIs
Regularly communicate strategic insights and recommendations to team stakeholders and Marketing leadership
Build and maintain an inclusive campaign calendar and campaign best practices playbook
Work with PMM and Creative teams to launch campaigns using internal and external tools
Partner with Product Marketing, Creative team, Customer Success, Marketing leadership, and other neighboring teams to ensure all touchpoints are on-brand and impactful
Working closely with the Director of Marketing Operations and Marketing Creative Director to create and manage a robust campaign strategy, integrated across multiple channels including email, web, events, social media, and paid media.

Requirements

Bachelor's degree in marketing, business, retail operations, or related field
4 years' experience in marketing campaign management, corporate communications, public relations, or relevant area
Demonstrated knowledge of campaign planning with lead, pipeline, and revenue growth
Demonstrated experience with demand generation methods for funnel creation, nurture strategies, and live/virtual events
Analytical and problem-solving skills including conducting research, analyzing data, developing hypotheses, and synthesizing recommendations
Outstanding project management skills and ability to show ownership, appropriately prioritize, and meet deadlines
Proven ability to build relationships quickly, influence without direct authority, and work collaboratively across functions with both peers and leadership
Ability to operate effectively and adapt in a fast-paced, ever-evolving environment
Strong creative thinking, originality, and experimentation skills
Excellent strategic problem-solving and communication skills with the ability to balance attention to detail with swift execution

Preferred

You have experience working in a start-up environment
You are an innovative storyteller
You have deep experience in creating campaign strategies and moving them forward
You have previous experience using Marketo or other marketing automation technologies
You can collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
You have experience driving understanding of customers and their interaction with products through in-depth analyses of user behavior and engagement

Benefits

Health benefits include medical, vision and dental coverage.
Financial benefits include 401(k), stock purchase and company-paid life insurance.
Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
The amount you receive depends on your job classification and length of employment.
It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.
Programs range from high school completion to bachelor’s degrees, including English Language Learning and short-form certificates.

Walmart Data Ventures

With approximately 255 million customers and members visiting more than 10,500 stores and numerous eCommerce websites in 19 countries, Walmart is uniquely positioned to serve customers how, when and where they want. Formed in 2021, Walmart Data Ventures unlocks the full value of Walmart’s first-party data, delivering actionable, customer-centric insights through Scintilla, our integrated insights ecosystem. Scintilla is now available in the U.S., Mexico, and Canada, offering Merchants and brands a comprehensive solution to make informed business decisions in today’s dynamic retail environment. The name ‘Scintilla,’ derived from the Latin word for ‘spark,’ embodies the power of a single insight to ignite transformative ideas. Even the smallest, most granular data point can drive decisions that create meaningful impact. Scintilla empowers businesses to turn insights into action, optimizing every touchpoint along the customer journey—from home to store—and the product journey—from source to shelf. At Walmart Data Ventures, our mission is to deliver value to customers, suppliers, merchants, and store operators by bridging insights with actionable strategies that enhance the retail experience.

Founded in 2021

Bentonville, Arkansas, USA

288 employees (21 in marketing)

www.walmartdataventures.com