(USA) Senior Manager, Digital Media - CRM Operations

San Bruno, CA (On-site)

$117K/yr – $234K/yrSenior Level3+ years expFull time

Posted 2 days ago

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Job Summary

Lead the execution of digital media strategies, manage multiple projects, and mentor a high-performing team to deliver compliant campaigns and continuous improvement.

  • Own cross-functional collaboration to remove barriers and drive strategic initiatives
  • Analyze data to evaluate campaign effectiveness and implement quality improvements
  • Ensure adherence to policies and operational excellence across activities

Job Description

Responsibilities

  • Lead the execution of digital media strategies by developing and communicating business plans aligned with operational priorities.
  • Oversee multiple projects, managing resources, schedules, and risks to ensure timely delivery and compliance with regulations.
  • Mentor and develop team members through coaching, performance evaluations, and recognition to build a high-performing environment.
  • Analyze data and metrics to evaluate campaign effectiveness, identify improvement opportunities, and implement quality enhancement processes.
  • Collaborate cross-functionally to integrate strategic initiatives, remove barriers, and drive continuous improvement in digital media operations.
  • Promote adherence to company policies, ethical standards, and operational excellence across all activities.

Requirements

  • Bachelor’s degree in Marketing, Business, or related field and 3 years’ experience in marketing or related field OR 5 years’ experience in marketing or related field
  • Proven expertise in CRM Marketing, CRM Operations, campaign management, and digital marketing operations to drive business growth
  • Strong skills in team, operations, and process management to optimize media performance
  • Demonstrated ability to lead and motivate teams through mentorship, coaching, and performance management
  • Experience managing complex projects with effective decision making and process improvement capabilities
  • Proficiency in customer relationship management, CRM B2C platforms such as Braze and Salesforce Marketing Cloud (SFMC), and collaboration with cross-functional partners
  • Adaptability to evolving business needs and commitment to continuous learning and operational excellence
  • Digital marketing (for example, affiliate marketing, display advertising), Leading a cross-functional team

Preferred

  • Digital marketing (for example, affiliate marketing, display advertising), Leading a cross-functional team

Benefits

  • At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet.
  • Health benefits include medical, vision and dental coverage.
  • Financial benefits include 401(k), stock purchase and company-paid life insurance.
  • Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
  • Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
  • You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
  • For information about PTO, see https://one.walmart.com/notices .
  • Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
  • Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
  • For information about benefits and eligibility, see One.Walmart .
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Walmart

3.3 Glassdoor

Sixty years ago, Sam Walton started a single mom-and-pop shop and transformed it into the world’s biggest retailer. Since those founding days, one thing has remained consistent: our commitment to helping our customers save money so they can live better. Today, we’re reinventing the shopping experience and our associates are at the heart of it. When you join our Walmart family of brands, you’ll play a crucial role in shaping the future of retail, improving millions of lives around the world. We are ecstatic to have been named a Great Place to Work® Certified May 2023 – May 2024, Disability: IN 2023 Best Places to Work, and Fast Company 100 Best Workplaces for Innovators 2023. This is that place where your passions meet purpose. Join our family and build a career you’re proud of.

Founded in 1962
Bentonville, Arkansas, US
530K employees (30,620 in marketing)
54% recommend to a friend
77% CEO approval

Traffic Signals

Monthly Visitors
525.9M
Monthly Google Ads Budget
$15.2M
Traffic Source Mix
Search
16.8%
Direct
59.4%
Referral
12.1%
Social
11.1%
Paid
0.6%

Headcount Trend

Current headcount: ~571.8K

Marketing Team

Marketing Team Size
15,903 (3% of company)
Median Career Experience
17 years
Median Tenure
6 years
Marketing Roles Posted (Last 30 Days)
15

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