Responsibilities

• Creative brief development for campaigns spanning the entire marketing funnel
• Collaboration with creative teams throughout the creative process from brief, to concepting, and into production
• Distillation of key learnings from qualitative and quantitative research, and past campaign performance in partnership with the Consumer Insights team
• Development of audience-first communications plans that align messages, media, and audiences across paid, owned, earned, and shared.
• Establish strong, collaborative, trusting relationships across Walmart Creative and our partners.
• Challenge the status quo in the spirit of delivering creative that drives connection and action.
• Be relentlessly curious. Re-frame existing challenges in a new light that creates whitespace for ideas and activations.

Requirements

• 7+ years of Creative Strategy and Comms Planning experience at an in-house or external creative agency
• Proven track record of articulating clear and compelling customer insights in tight creative briefs
• Experience working closely with creative teams from briefing, conception and into production
• Skilled researcher and analyst comfortable with a variety of quantitative and qualitative inputs and identifying what is most relevant
• Possess a keen understanding of how to connect business goals and brand objectives to clear KPIs
• Deep understanding of and experience with the media landscape
• Excellent deck/narrative building and presentation skills to educate, influence buy-in, and sell through ideas

Preferred

• Digital Content Management, Editorial, Retail Management, Supervising Associates, WE-Working for or withCreative Agencies

Benefits

• You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
• For information about PTO, see https://one.walmart.com/notices .
• Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
• Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
• For information about benefits and eligibility, see One.Walmart .