Responsibilities

• - Develop and execute omnichannel advertising campaigns across managed and self-service platforms to meet client marketing objectives.
• - Translate client goals into actionable media strategies using Walmart Connect’s advertising solutions.
• - Monitor campaign pacing, performance, and optimization to ensure achievement of key performance indicators.
• - Analyze campaign data and digital metrics to evaluate effectiveness and recommend improvements.
• - Lead campaign setup, troubleshooting, and client onboarding processes.
• - Build joint business plans with clients using forecasting tools and customer insights.
• - Present campaign performance and strategic recommendations to clients and senior leadership.
• - Collaborate cross-functionally with Sales, Product, Engineering, and Analytics teams to ensure campaign success.

Requirements

• Option 1: Bachelor’s degree in business, marketing, communication, or related area and 3 years’ experience in digital media, account management, or advertising strategy.
• Option 2: 5 years’ experience in digital media, account management, marketing, or advertising strategy.
• Proven expertise in developing and executing omnichannel media strategies aligned with client marketing goals.
• Strong analytical skills with experience applying digital metrics such as incrementality, ROAS, and CTR to optimize campaign performance.
• Ability to effectively communicate, internally and externally, the enables strategic outcomes.
• Demonstrated ability to lead campaign setup, troubleshooting, and integration across advertising technology platforms.
• Experience building and maintaining strategic client and agency relationships to drive business growth.
• Proficiency in leveraging customer insights and forecasting tools to create actionable business plans.
• Effective leadership skills including mentoring, coaching, and performance management of team members.
• Commitment to upholding ethical standards and company values in all business practices.

Preferred

• Experience in sales or media strategy
• Experience with DSPs, DMPs, ad exchanges, and media platforms like Salesforce, Tableau, SQL, or Power BI.
• Master’s degree in marketing, business, or related area.

Benefits

• Health benefits include medical, vision and dental coverage.
• Financial benefits include 401(k), stock purchase and company-paid life insurance.
• Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
• You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
• The amount you receive depends on your job classification and length of employment.
• It will meet or exceed the requirements of paid sick leave laws, where applicable.
• For information about PTO, see https://one.walmart.com/notices.
• Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.
• Programs range from high school completion to bachelor’s degrees, including English Language Learning and short-form certificates.