Responsibilities

• Responsible for developing strategic media plans and executing managed- and self-service campaigns that support advertiser objectives.
• Partner with Sales and Account teams to create data-driven proposals and provide consultative guidance across paid search, programmatic, direct digital sponsorships, CTV, social, digital OOH, and experiential in-store tactics.
• Lead advertiser and agency conversations related to media strategy, audience planning, stewardship, and optimization.
• Communicate campaign performance, insights, and recommendations to internal and external stakeholders.
• Ensure timely, accurate campaign launches by following SLAs, QA processes, trafficking requirements, and ad tech best practices.
• Identify upsell opportunities, support incremental revenue growth, and troubleshoot campaign issues.

Requirements

• Bachelor’s degree in Business, Marketing, Communications, or a related field and 3+ years of experience managing or consulting on digital media campaigns across display, video, social, search, and programmatic channels.
• Strong understanding of digital media metrics, media math, and campaign optimization, with proven client-facing experience identifying risks and developing solutions.
• Excellent written, verbal, and presentation skills, with the ability to manage multiple priorities in a fast-paced, ambiguous environment.
• Proficiency in Microsoft Excel, PowerPoint, Word, and Outlook required; experience with Salesforce, JIRA, Tableau, SQL, Power BI, DSPs, DMPs, ad exchanges, and advertiser investment strategy preferred.

Preferred

• Experience in sales or media strategy
• Experience with DSPs, DMPs, ad exchanges, and media platforms like Salesforce, Tableau, SQL, or Power BI.
• Master’s degree in marketing, business, or related area.

Benefits

• Health benefits include medical, vision and dental coverage.
• Financial benefits include 401(k), stock purchase and company-paid life insurance.
• Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
• You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
• The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
• For information about PTO, see https://one.walmart.com/notices.
• Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor’s degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
• Eligibility requirements apply to some benefits and may depend on your job classification and length of employment.
• Benefits are subject to change and may be subject to a specific plan or program terms.