Responsibilities

• Lead insight generation through market research, advisory boards, field feedback, claims data, and customer engagement to identify operational barriers and prioritize solutions.
• Identify, synthesize, and codify best-in-class GA treatment operations from high-performing ophthalmology and retina practices into a practical, replicable playbook.
• Develop workflow tools, operational checklists, patient journey resources, staff education materials that help practices integrate GA treatment into existing clinic operations.
• Create impactful marketing resources that communicate the burden of GA, elevate urgency around appropriate patient identification, and support practices in identifying and activating eligible patients.
• Design and lead execution of speaker programs, peer-to-peer content, and non-personal promotion.
• Ensure effective and compliant communication of the Ophthalmology GPO pricing rebate program which is communicated to customers by the Regional Key Account Leads (RKALs) or other appropriate Astellas employees.
• Develop KPIs and performance dashboards to evaluate program reach, engagement, practice adoption, customer satisfaction and overall business impact.
• Partner with national and regional key account leads (NKALs and RKALs) to develop customer engagement strategies for practice administrators, C-suite leaders and office managers
• Manage agency partners, budgets, timelines, MAP/MLR submissions, and executional trade-offs while ensuring all activities comply with Astellas policies and applicable legal, regulatory, privacy, and promotional requirements

Requirements

• Bachelor's degree required
• 12+ years of pharmaceutical, biotechnology, market access, brand marketing, customer marketing, or relevant healthcare commercialization experience in the U.S.
• Demonstrated experience developing and executing market access marketing strategies and related customer-facing tools and field resources
• Proven ability to synthesize customer insights, market research, claims data, and field feedback into clear strategies, practical resources, and measurable action plans
• Strong understanding of the U.S. healthcare system, managed markets, reimbursement dynamics, GPO dynamics, and buy-and-bill provider economics
• Demonstrated ability to lead complex cross-functional projects in a matrixed organization and influence without direct authority
• Experience managing agencies, budgets, timelines, promotional review processes, and multiple workstreams simultaneously
• Ability to present complex access, reimbursement, pricing, rebate, and operational issues clearly to senior leadership and cross-functional stakeholders
• Excellent written, verbal, and interpersonal communication skills
• Demonstrated leadership capability, accountability, and ability to deliver business results through teams and partners

Preferred

• MBA, MPH, MHA, or related advanced degree
• Retina, ophthalmology, specialty injectable, or buy-and-bill biologic experience strongly preferred
• Experience developing resources and education for practice administrators, C-suite leaders, office managers and related roles
• Experience with patient journey mapping, workflow optimization, practice operations, or customer experience design
• Experience with GPO pricing and rebate programs
• Experience developing peer-to-peer programs, speaker bureau content, advisory boards, field resources and non-personal promotion

Benefits

• Medical, Dental and Vision Insurance
• Generous Paid Time Off options, including Vacation and Sick time, plus national holidays including year-end shut down
• 401(k) match and annual company contribution
• Company paid life insurance
• Annual Corporate Bonus and Quarterly Sales Incentive for eligible positions
• Long Term Incentive Plan for eligible positions
• Company fleet vehicle for eligible positions
• Referral bonus program