Responsibilities

• Leads the operational management and execution of branch merchandising programs, including digital playlist management, merchandising guide governance, vendor coordination, and stakeholder engagement to ensure consistent and effective customer experiences across the U.S. retail branch network.
• Defines and develops marketing campaign strategies that strengthen the BMO brand, maximize revenue and optimize the customer experience.
• Works collaboratively with business/groups on the strategic development, execution and measurement of traditional and non-traditional customer-focused advertising, production, merchandising, and communications campaigns.
• Provides information and direction for media and creative development, and ensures brand and governance standards are maintained met in all solutions.
• Oversees the development of advertising, promotional and communications material.
• Collaborates with external agency partners to deliver business objectives.
• - Develops solutions and makes recommendations based on an understanding of the business strategy and stakeholder needs.
• - Provides advice and guidance to assigned business/group on implementation of solutions.
• - Coordinates and executes specific activities for the implementation of strategic initiatives; includes tracking metrics and milestones.
• - Builds effective relationships with internal/external stakeholders.

Requirements

• Typically between 4 - 6 years of relevant experience and post-secondary degree in related field of study.
• Experience in project management.
• Experience in, and advanced knowledge of, the financial services industry.
• Technical proficiency gained through education and/or business experience.
• Verbal & written communication skills - In-depth.
• Collaboration & team skills - In-depth.
• Analytical and problem solving skills - In-depth.
• Influence skills - In-depth.
• Data driven decision making - In-depth.

Preferred

• Advertising and/or creative agency experience an asset.