(USA) Group Director, Product Marketing - Customer Solutions & Local Marketing

Responsibilities

• Define the Product & Services Marketing Strategy
• - Develop and lead the overarching B2C marketing strategy across Walmart’s portfolio of products, services, digital experiences, fulfillment propositions, in-store capabilities, and emerging customer offerings.
• - Establish a cohesive strategic narrative that connects individual products and services to the broader value proposition of shopping Walmart.
• - Define differentiated positioning, value propositions, messaging, and customer benefits that translate complex capabilities into simple, compelling reasons for customers to engage.
• - Establish clear portfolio strategies that determine how products and services should be positioned individually, bundled together, or integrated into the broader Walmart customer experience.
• - Identify opportunities to strengthen customer awareness and understanding of existing capabilities that may be underutilized or misunderstood.
• - Develop scalable product and services marketing frameworks that can be applied across mature businesses, emerging propositions, and new capabilities.
• - Translate enterprise and business priorities into clear marketing choices, investment priorities, and measurable customer outcomes.
• Shape Products & Services Through Customer Insight
• - Serve as the voice of the customer with Product, Business, Technology, Operations, and Strategy teams as new products and services are developed.

Requirements

• Significant leadership experience across product marketing, consumer marketing, growth marketing, commercialization, digital products, services marketing, retail marketing, or related disciplines .
• Demonstrated experience developing and leading B2C marketing strategies for large-scale customer products, services, platforms, or experiences.
• Deep expertise in product positioning, value proposition development, messaging, go-to-market strategy, commercialization, and lifecycle marketing.
• Experience influencing product strategy and roadmaps through customer insight, market intelligence, and commercial judgment.
• Demonstrated experience taking new customer propositions from early-stage concept through launch, adoption, optimization, and scale.
• Strong understanding of customer acquisition, adoption, engagement, retention, and growth strategies.
• Experience marketing digital products, apps, platforms, services, fulfillment propositions, or other customer-facing capabilities.
• Strong understanding of omnichannel customer journeys and the intersection of physical and digital retail experiences.
• Experience developing customer segmentation strategies and translating behavioral and attitudinal insights into differentiated marketing strategies.
• Demonstrated ability to manage a broad portfolio of products and businesses at different stages of maturity.

Preferred

• MBA preferred

Benefits

• At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet.
• Health benefits include medical, vision and dental coverage.
• Financial benefits include 401(k), stock purchase and company-paid life insurance.
• Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
• You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
• The amount you receive depends on your job classification and length of employment.
• It will meet or exceed the requirements of paid sick leave laws, where applicable.
• Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.
• Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates.