(USA) Group Director, Product Marketing - Customer Solutions & Local Marketing

Responsibilities

• Define the Product & Services Marketing Strategy
• Develop and lead the overarching B2C marketing strategy across Walmart’s portfolio of products, services, digital experiences, fulfillment propositions, in-store capabilities, and emerging customer offerings.
• Establish a cohesive strategic narrative that connects individual products and services to the broader value proposition of shopping Walmart.
• Define differentiated positioning, value propositions, messaging, and customer benefits that translate complex capabilities into simple, compelling reasons for customers to engage.
• Establish clear portfolio strategies that determine how products and services should be positioned individually, bundled together, or integrated into the broader Walmart customer experience.
• Identify opportunities to strengthen customer awareness and understanding of existing capabilities that may be underutilized or misunderstood.
• Develop scalable product and services marketing frameworks that can be applied across mature businesses, emerging propositions, and new capabilities.
• Translate enterprise and business priorities into clear marketing choices, investment priorities, and measurable customer outcomes.
• Shape Products & Services Through Customer Insight
• Serve as the voice of the customer with Product, Business, Technology, Operations, and Strategy teams as new products and services are developed.

Requirements

• Option 1: Bachelors Degree in Marketing, Business Administration or Related field and 6 years' experience in Marketing, Business Administration or related field.
• Option 2: 9 years' experience in Marketing, Business Administration or related field.
• Experience influencing product strategy and roadmaps through customer insight, market intelligence, and commercial judgment.
• Demonstrated experience taking new customer propositions from early-stage concept through launch, adoption, optimization, and scale.
• Strong understanding of customer acquisition, adoption, engagement, retention, and growth strategies.
• Experience marketing digital products, apps, platforms, services, fulfillment propositions, or other customer-facing capabilities.
• Strong understanding of omnichannel customer journeys and the intersection of physical and digital retail experiences.
• Experience developing customer segmentation strategies and translating behavioral and attitudinal insights into differentiated marketing strategies.
• Demonstrated ability to manage a broad portfolio of products and businesses at different stages of maturity.
• Strong business and financial acumen with the ability to connect marketing strategies and investments to customer and business outcomes.

Preferred

• MBA preferred

Benefits

• Health benefits include medical, vision and dental coverage.
• Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
• You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.