Responsibilities

• Lead the development and execution of integrated content and digital marketing initiatives across email, social media, and web platforms for U.S. wealth audiences - bringing Carlyle's investment insights and brand voice to life.
• Create and curate thought leadership and educational content for Carlyle ConnectED, working closely with Investment, Sales, and Product partners to produce engaging materials for advisors and clients.
• Develop wealth-friendly product materials that clearly communicate Carlyle's value proposition and investment capabilities.
• Partner closely with Events team to ensure events deliver a seamless, brand-aligned experience that showcases Carlyle's thought leadership and client focus.
• Contribute to broader strategic brand and digital projects that strengthen Carlyle's visibility, consistency, and competitive positioning within the U.S. wealth ecosystem.
• Contribute to key marketing technology initiatives that advance Carlyle's digital infrastructure to enhance targeting, personalization, scalability and client engagement.
• Monitor market and competitor activity to identify emerging trends and opportunities for differentiation and market leadership.
• Evaluate campaign performance and translate data insights into actionable recommendations that optimize engagement and demonstrate measurable impact.

Requirements

• Bachelor's degree, required
• 10+ years of overall relevant experience, required
• Strong project management and collaboration skills
• Exceptional writing and communication skills
• Proven expertise in martech tools and data platforms (CRM systems, marketing automation, analytics dashboards, and social advocacy tools)

Preferred

• Concentration in Marketing, Business or a related field, preferred
• Marketing experience in asset management, wealth management, or financial services, preferred.
• Expertise in digital marketing, content strategy, and thought leadership development.

Benefits

• comprehensive benefits package spanning retirement benefits, health insurance, life insurance and disability, paid time off, paid holidays, family planning benefits and various wellness programs
• eligible to participate in an annual discretionary incentive program, the award of which will be dependent on various factors, including, without limitation, individual and organizational performance