Senior Manager, Brand & Product Marketing
Javelin Venture Partners
San Francisco, CA (Remote)
$125K/yr - $150K/yrIn-houseFull-timeSenior level5+ years exp.
1 day ago
US Senior Marketing Manager, Diagnostics
Maryland, USA (Hybrid)
$105K/yr – $168K/yrSenior Level5+ years expFull time
Posted 4 days ago
Job Summary
Own the US IDAST marketing strategy and execution, driving product positioning, pricing, and campaigns across product marketing, commercial engagement, and cross-functional collaboration.
- Lead positioning, messaging, and value propositions for labs and healthcare customers
- Drive market adoption through pricing, campaigns, and partner-to-sales alignment
- Coordinate with Global and US teams on launches, training, and performance tracking
Job Description
Responsibilities
- Product Marketing
- - Support the development and execution of annual marketing plans for the US IDAST portfolio.
- - Assist in driving market adoption and commercial success of the IDAST portfolio
- - Support the development and execution of pricing and commercial strategies that drive market adoption, profitability, and growth of the US IDAST portfolio.
- - Support the development of value propositions, messaging, and positioning tailored to laboratory and healthcare customers.
- - Monitor local market trends, customer needs, and competitive activities to identify growth opportunities.
- Commercial & Customer Engagement
- - Partner with Sales Operations and commercial leadership to identify and prioritize target accounts, developing strategies that increase adoption of the IDAST portfolio through instrument upgrades, competitive conversions, and new customer acquisition.
- - Participate in customer visits, industry conferences, and professional meetings to gather market insights and strengthen customer relationships.
- - Provide marketing support for key accounts, regional activities, and national initiatives.
Requirements
- Bachelor's degree in Marketing, Business, Life Sciences, Microbiology, or a related field.
- Minimum of 5 years of experience in marketing, product management, sales, or commercial roles within life sciences, diagnostics, medical devices, or healthcare.t.
- Experience developing value propositions, messaging, and positioning
- Experience engaging directly with customers through customer visits, industry conferences, and professional meetings to gather market insights, understand customer needs, to identify growth opportunities.
- Experience in supporting the development and execution of pricing and commercial strategies
- Experience collaborating with sales teams and supporting commercial initiatives.
- Ability to analyze market data and translate insights into actionable recommendations.
- Demonstrated ability to manage multiple projects and priorities in a fast-paced environment
- Strong written, verbal, and presentation communication skills.
- Must reside in the United States and be able to travel approximately 30%.
Preferred
- Experience in microbiology, infectious diseases, tuberculosis diagnostics, or laboratory medicine.
- Knowledge of diagnostic laboratories, public health institutions, and healthcare systems.
- Experience supporting product launches within healthcare, diagnostics, or life sciences.
- MBA or Master's degree in a related field.
- IDAST Knowledge (desired)
- MBA, Master or PHD
BD
4.0 Glassdoor
BD is one of the largest global medical technology companies in the world and is advancing the world of healthTM by improving medical discovery, diagnostics and the delivery of care. The company supports the heroes on the frontlines of health care by developing innovative technology, services and solutions that help advance both clinical therapy for patients and clinical process for health care providers. BD and its more than 70,000 employees have a passion and commitment to help enhance the safety and efficiency of clinicians' care delivery process, enable laboratory scientists to accurately detect disease and advance researchers' capabilities to develop the next generation of diagnostics and therapeutics. BD has a presence in virtually every country and partners with organizations around the world to address some of the most challenging global health issues. By working in close collaboration with customers, BD can help enhance outcomes, lower costs, increase efficiencies, improve safety and expand access to health care. For more information on BD, please visit bd.com. See community guidelines here: https://tinyurl.com/yunjmzkx.
Founded in 2004
Franklin Lakes, New Jersey, USA
45K employees (2,188 in marketing)
100% recommend to a friend
Salaries
Posted range
$105K/yr – $168K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
1,813 (4% of company)
Median Career Experience
16 years
Median Tenure
6.8 years
Marketing Roles Posted (Last 30 Days)
13
People
Marketing Leadership
Tony Ezell
EVP, President of the America and Chief Marketing Officer
At the company for 6 years 9 months
Jennifer Sipple
VP, Global Marketing, Medication Management Solutions
At the company for 11 years 2 months
Jeff Stevens
Vice President, Global Marketing & Commercial Excellence, Medication Delivery Solutions
At the company for 18 years 6 months
Tracie Adams
Vice President Marketing
At the company for 5 years 6 months
Funding
Total Funding
$540M
Last Raise
$540M
Post IPO Equity, 3 years ago
Funding History
- Aug 2023Post IPO Equity • $540M
Traffic Signals
Monthly Visitors
1M
Monthly Google Ads Budget
$24.4K
Traffic Source Mix
Search
44.9%
Direct
38.3%
Referral
10.1%
Social
5%
Paid
1.6%
Headcount Trend
Current headcount: ~45.4K
Recent News
Links
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