US Marketing Manager

New York City, NY (Hybrid)

$140K/yr – $150K/yrFull time

Posted 5 weeks ago

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Job Description

TreasurySpring is the product of an obsession with fixing the fundamental structural problems in money markets. Our fascination with the sector began painfully, during the Global Financial Crisis of 2008, where we had a front-row seat to watch the evaporation of liquidity in fixed income and the near collapse of the entire short-dated funding markets.

We have been on a mission to help deliver more sustainable solutions for the money markets ever since, and we launched TreasurySpring in 2018 to offer institutional clients a single gateway to the broadest range of the best risk-adjusted cash investment options. As a fast-growing London-based financial technology company, we deliver a unique solution to a global multi-trillion-dollar problem, delivered globally from our offices in London and New York.

Our regulated Fixed-Term Fund platform delivers new digital pipelines to connect cash-rich firms to institutional borrowers. Clients include large Private Equity funds, Asset Managers, listed Corporates, high-growth tech companies and many more.

Learn more about why we do what we do here.

The role: US Marketing Manager

We are seeking a highly motivated and hands-on Marketing Manager to work with us to develop our marketing function in the US office from the ground up. This person will play a critical role in shaping our local market positioning, driving customer acquisition, supporting sales efforts, and building scalable marketing systems that support long-term growth.

Main focus is to support our US GTM strategy with targeted digital campaigns, nurture programs, sponsorships, webinars, and events, while being data-driven and focused on performance measurement and optimization.

This is an opportunity for someone who thrives in fast-paced scaleup environments and enjoys both strategic planning and direct execution while being in the office for 4-5 days a week to work closely with the team.

What we’re looking for: Requirements

  • 6-8 years of B2B marketing experience, ideally within financial services or fintech
  • Experience working in startups/scaleups or high-growth environments preferred
  • Strong understanding of fintech, financial services, treasury, banking, or cash management
  • Proven ability to build and execute strategic marketing programs independently
  • Strong experience in planning, coordinating, and executing events, as well as measuring success
  • Ability to coordinate and deliver engaging webinars across time zones
  • Experience with CRM, email marketing, analytics, and marketing automation tools (Hubspot, LinkedIn Campaign Manager, GA4, Semrush preferred)
  • Experience editing and creating design assets from templates (Adobe Suite and Figma preferred)
  • Comfortable working cross-functionally with sales, product, and operations teams, globally
  • Experience managing US-based agency partners
  • Excellent written communication and storytelling

What you’ll do: Responsibilities

  • Support the development & execution of the company’s US marketing and go-to-market strategy
  • Co-ordinating with our European marketing team to ensure global cohesion in execution
  • Manage and execute webinars and events
  • Experience designing and implementing a structured matrix for marketing messaging
  • Develop content including website copy, email campaigns, thought leadership, customer stories, and social media
  • Create and manage demand generation campaigns across digital channels with support from the global team and ads agency
  • Support lead generation and sales enablement initiatives
  • Manage and optimize marketing funnels, conversion metrics, and campaign performance, developing reporting frameworks to measure ROI and growth
  • Work with the global team to ensure consistent market positioning
  • Coordinate webinars, events, partnerships, and industry marketing opportunities
  • Conduct market research and analyze customer insights, competitors, and trends

What we offer: Benefits

  • Competitive Salary
  • Stock Options
  • Bonus
  • 20 days holiday
  • Enhanced 401(k)
  • Anthem Health Insurance - EPO, PPO, HDHP Options
  • Short- and Long-term Disability Insurance
  • Workers’ Compensation Insurance
  • Life Insurance (Death in Service)
  • Dental & Vision Insurance
TreasurySpring logo

TreasurySpring

TreasurySpring is a financial technology company that is unlocking multi-trillion dollar wholesale money markets. Our regulated cash investment platform delivers new digital pipelines to connect cash rich firms to institutional borrowers. Built on enterprise-grade infrastructure and designed in collaboration with leading industry participants, our products bring the power of the largest, most sophisticated treasury departments to all firms holding material cash balances, for the first time.By providing transparent, single-name, fixed-term exposure to government, secured bank and corporate assets, our products offer clients an opportunity to diversify away from traditional unsecured bank exposure; to reduce risk and increase returns, through a simple digital platform that requires no client infrastructure or cost.For governments, banks and investment grade corporates that are interested in cheaper short-term financing options, we offer flexible, low-cost access to a new, diverse network of non-bank funders.Designed for all holders of large cash balances, from corporates to charities, private funds to insurance companies, family offices to private banks and beyond, our short-term cash products share many of the characteristics of term deposits but are much more versatile and are delivered at the “click of a button."

Founded in 2016
London, England, GBR
91 employees (10 in marketing)