Responsibilities

• Own the North America affiliate channel: strategy, performance, profitability, and growth.
• Set and execute the long-term program strategy, aligning affiliate operations with broader media activation objectives.
• Think creatively about how to test and measure channel incrementality, designing novel experiments that reveal what truly drives new customers.
• Negotiate agreements, commissions, and placements, and continuously optimize commission structures to maximize growth while maintaining profitability.
• Identify and test new partners, incentive structures, and partnership models that expand the channel beyond its current playbook.
• Own the NA budget: forecasting, pacing, monthly billing, and invoice reconciliation.
• Champion AI adoption across the program: build agents, automate repetitive workflows, and free the team to focus on strategy and partnerships.
• Lead 2 direct reports and manage agency partners, setting a high bar and developing talent.

Requirements

• 7+ years in affiliate and partnership marketing, including 3+ years leading teams and developing talent.
• A data-first operating style. You're fluent in attribution models, incrementality measurement, and building analyses from scratch across large, multi-source datasets (Impact, Looker, Google Analytics, Google Sheets).
• Creative, out-of-the-box thinking about the channel. You see partnership opportunities others miss and aren't constrained by how affiliate has always been done.
• Executive presence and stakeholder management. You can distill complexity into a clear recommendation and earn trust with senior leaders, publishers, and agencies alike.
• Comfort with ambiguity. You thrive in fast-moving environments, create structure where none exists, and operate independently.
• Proven strategic planning, operational, and financial management skills in a complex, multi-stakeholder environment.
• Strong people leadership with a track record of raising team performance.