US Marketing Manager Digital Health Solutions

Responsibilities

• Lead the U.S. strategy, positioning, and market narrative for the Digital Health Solutions portfolio.
• Define portfolio value propositions, competitive differentiation, and go-to-market strategies that drive adoption and business growth.
• Represent the voice of the U.S. customer and market, partnering with global teams to shape portfolio direction and long-term roadmap priorities.
• Serve as the U.S. subject matter expert for the Digital Health Solutions portfolio.
• Develop and maintain product positioning, messaging, approved claims, and launch strategies.
• Drive commercial readiness through product training, sales enablement, and launch execution.
• Lead U.S. pricing, packaging, licensing, and solution bundling strategies.
• Partner with Finance, Commercial Leadership, and global stakeholders to optimize commercial models and customer value.
• Identify opportunities to expand customer adoption, increase portfolio penetration, and accelerate revenue growth.
• Act as the primary liaison between Global Digital Health Solutions and U.S. commercial teams.

Requirements

• Bachelor’s degree in business, Marketing, Healthcare Administration, Life Sciences, Information Technology, Engineering, or related field.
• 5+ years of progressive experience in product management, product marketing, healthcare informatics, diagnostics, healthcare software, digital health, or related industries.
• Demonstrated success developing portfolio strategies, product positioning, value propositions, and commercialization plans.
• Experience partnering with commercial teams to drive adoption and business growth.
• Strong strategic thinking, communication, presentation, and influence management skills.
• Demonstrated ability to lead in a highly matrixed environment and influence without direct authority.
• Ability to translate complex technical capabilities into compelling customer value narratives.
• Willingness to travel as required.

Preferred

• MBA or advanced degree in Business, Marketing, Healthcare Administration, or Life Sciences.
• Experience in digital pathology, laboratory workflow, diagnostic informatics, or enterprise healthcare software.
• Knowledge of pathology laboratory operations, healthcare IT, and integrated delivery networks.
• Experience supporting SaaS, workflow automation, or AI-enabled healthcare solutions.
• Familiarity with commercialization in regulated healthcare environments.

Benefits

• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.