Responsibilities

• Develop, manage and optimize promotional campaigns ensuring alignment with global strategy where appropriate.
• Maintain and update brochures, discussion guides, and other patient-facing materials, ensuring accuracy and preventing expiration.
• Manage, maintain and update all portfolio claims that need to be renewed or deleted to keep up to date claims matrix.
• Partner closely with the sales force to ensure effective communication, understand selling tool needs, training and messages are delivered and customer needs are being met.
• Assist in the development and execution of content management and consumer journey initiatives for the brand working collaboratively with other marketing partners.
• Partner with Key Opinion Leaders to understand consumer needs and translate learnings into action.
• Help monitor marketplace and competitor trends via professional publications/databases, conferences, etc. and anticipate marketplace and competitive issues.
• Support and/or guide agencies, vendors and partners to implement tactical plans, ensure timelines are met, and budgets are managed.
• Think innovatively regarding the application of new technologies and solutions to help achieve goals.
• Ensure legal/regulatory compliance and medical accuracy of marketing materials and conduct all responsibilities in accordance with Company policies.
• Coordinate with the Market Research, Analytics & Sales Ops Teams to identify research, insight and measurement needs to inform spend, scale, or campaign optimizations.
• Work with colleagues to achieve meaningful outcomes and create business impact.
• Evaluate new & innovative marketing opportunities and provide perspective for adoption (where appropriate).

Requirements

• Bachelor’s degree; required (Advanced degree preferred)
• Minimum of 6 years relevant marketing experience required. Surgical medical device marketing experience preferred.
• 5 + years of experience in a Marketing Manager role for a medical device company with ownership of a product or portfolio preferred.
• 3 + years of HCP marketing experience, consumer experience a plus
• Launch ownership experience with newly marketed products or new indications.
• Experience working with corporate and national account teams and/or account based marketing a plus.
• Strong collaboration and partnership working directly with sales to create programs and drive results.
• Strong analytical skills and ability to interpret data to drive decision-making.
• Demonstrated leadership skills and the ability to influence stakeholders at all levels.
• 3+ years of experience managing promotional budgets with strong business analysis skills.
• Digital experience across multiple channels including social media, website development, SEM, SEO, is preferred.
• Strong public speaking skills
• Proven track record of developing and implementing strategies/tactics that have delivered strong commercial results across both traditional & digital marketing channels.
• Outstanding project management skills and experience managing multiple vendors, marketing partners
• Deep understanding of the legal and regulatory environment in medical device promotions, industry guidelines, and other compliance-related issues.
• Excellent listening, presentation, writing, editing and communication skills with ability to present to senior management when needed.
• Solutions-focused with strong problem-solving skills.
• The ability and willingness to travel domestically as required – up to 25%.
• Complete all company and job-related training as assigned within the required timelines.
• Ability to perform all essential functions of the position, with or without reasonable accommodation.

Benefits

• Employees and/or eligible dependents may be eligible to participate in the following Company sponsored employee benefit programs: medical, dental, vision, life insurance, short- and long-term disability, business accident insurance, and group legal insurance.
• Employees may be eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)).
• This position is eligible to participate in the Company’s long-term incentive program.
• Vacation – up to 120 hours per calendar year
• Sick time - up to 40 hours per calendar year; for employees who reside in the State of Washington – up to 56 hours per calendar year
• Holiday pay, including Floating Holidays – up to 13 days per calendar year
• Work, Personal and Family Time - up to 40 hours per calendar year