[US-HQ] Growth Manager

New York, USA (On-site)

$122K/yr – $137K/yrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive all growth operations and testing for a hands-on growth role, owning data, reporting, and cross-functional coordination.

  • Must-have: 3–6 years in growth/analytics with DTC experience
  • Standout: Experience owning ops, testing, and revenue-impact experiments
  • Standout: Shopify and Klaviyo know-how with lifecycle optimization

Job Description

Responsibilities

  • Own the Marketing Operations Layer
  • Manage channel setup and execution work including onboarding new platforms and tracking, attribution, creating discount codes, and maintaining UTM infrastructure
  • Review and approve creative and messaging from agency partners daily, ensuring alignment with brand standards and active campaign strategy
  • Coordinate influencer and affiliate product sampling logistics end-to-end
  • Maintain landing pages, promotional flows, and campaign assets across active channels
  • Own performance reporting that surfaces what's working quickly enough to act on it
  • Maintain and refine LTV models across product segments to ensure CAC targets stay accurate as our channel mix evolves
  • Identify highest-leverage growth opportunities across the funnel and translate them into clear, prioritized testing roadmaps
  • Build dashboards and recurring reporting that drive decision-making across the team
  • Design, prioritize, and analyze A/B tests across lifecycle and on-site surfaces

Requirements

  • 3–6 years of experience in growth, lifecycle, strategy, analytics, or DTC operating roles
  • Strong hands-on experience with cohort analysis and performance reporting
  • Experience working in Shopify and Klaviyo
  • Proven ability to drive measurable revenue impact
  • Strong Excel / Google Sheets skills (SQL a plus)
  • Excellent written and verbal communication skills
  • BA/BS degree

Preferred

  • SQL a plus

Benefits

  • Generous PTO and flexible attendance policy
  • Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
  • Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
  • 401K company match that vests immediately upon participation
  • Generous team bonus opportunities
  • Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+
  • Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain
HelloFresh logo

HelloFresh

3.4 Glassdoor

HelloFresh is on a mission to change the way people eat, forever! From our 2011 founding in Europe’s vibrant tech hub Berlin, we’re evolving from the world’s leading meal kit company to the world's leading food solutions group. We delivered 243.3 million meals and reached 7.5 million active customers around the world in Q3 2022. HelloFresh Group consists of six brands that provide customers with high quality food and recipes for different meal occasions. Every ingredient needed for our meals are carefully planned, responsibly sourced and delivered to your door when it’s most convenient for you. Only HelloFresh gives you the tools to achieve something delicious every day. Making a meal a delicious achievement - not just fuel for your day - takes a lot of work and smart people. From Designers and Copywriters to Data Scientists and DevOps Engineers, to potato farmers, pasta makers and the people who ensure every box is perfectly packed for every customer, we’re collectively disrupting the food supply chain and the multi-trillion-dollar food tech industry. Our more than 21,000 high-performing and ambitious employees across the globe from New York to Berlin, London to Sydney and Toronto to Milan enjoy a number of benefits including flexible working arrangements, discounts on our boxes, health and well-being and learning and development programs. We’re always looking for quality ingredients to perfect our recipe, so join us now! https://www.hellofresh.com/careers/locations

Founded in 2011
Berlin, Berlin, DE
16K employees (1,525 in marketing)
58% recommend to a friend
61% CEO approval

Traffic Signals

Monthly Visitors
5.9M
Monthly Google Ads Budget
$1.3M
Traffic Source Mix
Search
29.3%
Direct
59.9%
Referral
6.7%
Social
2.6%
Paid
1.4%

Headcount Trend

Current headcount: ~16.8K

Marketing Team

Marketing Team Size
1,326 (8% of company)
Median Career Experience
9 years
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$367.5M
Last Raise
$88.3M
Series G, 9 years ago

Funding History

  • Dec 2016
    Series G • $88.3M
  • Sep 2015
    Series F • $85.6M
  • Feb 2015
    Series E • $126M

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