Responsibilities

• Support and execute the commercial marketing plan for key HCP segments across multiple channels, including media, digital, print, and omnichannel
• Ensure all tactics align with brand strategy and drive achievement of defined KPIs and goals
• Apply strong project management capabilities to ensure deliverables are completed on time, within budget, and aligned with business objectives
• Measure and assess the impact of marketing initiatives against defined goals and optimize plans accordingly
• Proactively generate ideas beyond existing plans to evolve strategy and execution
• Serve as the primary point of contact for marketing asset inventory management and fulfillment
• Support the pull-through, training, and rollout of key initiatives as needed
• Collaborate with MLR reviewers to ensure all brand materials meet medical, legal, and regulatory requirements; Align with MLR reviewers on appropriate approval timelines to maintain efficient review cycles
• Develop and demonstrate a strong understanding of the hematology therapeutic area, relevant disease states, and the competitive landscape
• Manage external vendors and agencies to ensure delivery of work consistent with brand strategy, messaging, and tactical execution
• Collaborate with partners across Sales, Sales Training, Medical Affairs, Regulatory, Legal & Compliance, Market Access, Omnichannel, and Patient Services
• The role requires travel as needed for internal meetings (estimated at less than 20%)
• This is a remote-first position; candidates must live in the Eastern or Central Time Zones.