Responsibilities

• Own and execute the U.S. CPG & Retail strategy, with a focus on increasing revenue, expanding pipeline, improving profitability, and accelerating growth across CPG & Commerce advertisers.
• Serve as a senior commercial partner to the national Sales organization, helping teams identify priority accounts, shape client strategy, influence opportunities, and move revenue through the pipeline.
• Build and nurture strong media relationships with CPG & Retail brand marketers to create demand, strengthen agency partnerships, and unlock new revenue opportunities.
• Lead the go-to-market rollout and adoption of CPG & Retail products, ensuring Sales teams are trained, equipped, and confident in positioning solutions in client and agency conversations.
• Translate feedback from brand marketers, agencies, clients, and Sales into product, partnership, and marketing priorities that strengthen MiQ’s CPG & Retail offering, narrative and support scalable growth.
• Advance innovation within the CPG & Retail vertical by identifying market gaps, emerging trends, understanding the competitive landscape and identifying new opportunities for differentiated media solutions.
• Be a lead voice at industry advertising conferences, write thought leadership, help shape marketing activations in the CPG / Retail vertical.
• Partner with MiQ Sales Marketing team to promote, position and train internal commercial teams on MiQs CPG & Retail offerings and the unique needs of vertical marketers.
• Stay expertly versed in the retail media networks and provide education to relevant MiQ teams and clients.
• Serve as a subject matter expert on the CPG & Retail marketing landscape, staying ahead of emerging trends, industry partnerships, retail media networks and market shifts to inform strategy, educate cross-functional MiQ teams, and strengthen go-to-market execution.

Requirements

• Proven track record of at least 10 years in sales, biz dev, or strategic partnership development and management within the media, advertising, and Ad Tech industries.
• Strong network and existing relationships with key players in the Ad Tech ecosystem on both the buy and sell side with a focus on healthcare partners.
• Deep understanding of the healthcare advertising industry landscape, including regulatory requirements, market dynamics, and consumer behavior trends.
• Experience across DTC
• Exceptional negotiation and communication skills, with the ability to influence at the executive level.
• Strong collaborative nature and ability to work across the gray with multiple business partners
• Highly self-aware, analytical, and committed to continuous self-development.
• Advanced understanding of programmatic and a strong sense of the Ad Tech industry at-large
• Bachelor\'s degree in Business, Marketing, or a related field; MBA preferred.

Preferred

• MBA preferred

Benefits

• MiQ provides a comprehensive benefits package that includes health, vision, and dental insurance, with generous employer contribution and company paid basic life and long term disability plans.
• - A hybrid work environment
• - Bonus and performance incentives
• - Generous annual PTO and paid holidays, with two additional paid days to acknowledge holidays, cultural events, or inclusion initiatives
• - Paid maternity and paternity leave
• - Tax Free Benefits (Commuter/Health/Dependent Care) Benefit Programs
• - Ongoing education & training