Responsibilities

• Create and implement comprehensive email marketing strategies using Klaviyo that align with business goals and industry best practices.
• Optimize and improve automated email marketing flows (e.g., welcome series, abandoned cart, win-back) and signup forms in Klaviyo to maximize new customer acquisition, engagement, retention, and revenue generation.
• Develop comprehensive content calendars aligned with client objectives, ensuring consistent and engaging messaging throughout email marketing campaigns.
• Collaborate closely with clients and Client Success Managers to translate requirements into effective Klaviyo email marketing campaigns, ensuring their success and satisfaction.
• Serve as the primary point of contact for clients, promptly addressing questions and concerns.
• Partner with clients and internal teams to understand business needs and translate them into actionable strategies that help drive business growth.
• Manage Klaviyo setups, integrations (e.g., Shopify, CDPs, custom tech stacks), and account infrastructure, ensuring they are properly configured, segmented, and performing optimally.
• Conduct regular audits in Klaviyo to identify and resolve technical issues related to email deliverability, responsive design, dynamic tagging, and personalization.
• Identify technical issues and work diligently to resolve them in a timely manner.
• Monitor and analyze lifecycle and email marketing performance metrics via Klaviyo analytics and Google Analytics, such as repurchase rates, LTV, engagement rates, and list growth.

Requirements

• B2C experience is required, particularly with enterprise ecommerce businesses.
• Minimum of three (3) years of experience managing or having heavy involvement in running an Email Retention Marketing program for a B2C eCommerce brand—Email, SMS, Push, and/or direct mail.
• Demonstrated expertise in identifying revenue opportunities, developing content strategies, and enhancing retention and loyalty marketing.
• Expert-level proficiency in Klaviyo. Demonstrated mastery of advanced Klaviyo features including predictive analytics, custom flow logic, complex segmentation, and SMS integration.
• Knowledge of HTML/CSS and basic coding principles for email design and customization within Klaviyo .
• Familiarity with CRM, CDPs, eCommerce platforms (such as Shopify), and Google Analytics.
• Strong analytical skills, with the ability to analyze data, generate insights, and make data-driven recommendations.
• Previous experience working with larger brands as a retention marketing manager preferred.
• Excellent written and verbal communication skills, with the ability to build strong client relationships and collaborate effectively with cross-functional teams.
• Detail-oriented, organized, and able to manage multiple projects simultaneously.