Responsibilities

• Manage and execute marketing partnerships. Lead campaigns, music talent, and other brand partnerships. Develop strategies, oversee creative output, and ensure all elements (media, social, influencers, in-person events) work together for the best results.
• Deliver impactful campaigns. Create immersive content and experiences that connect with fans and generate a positive return on investment (ROI) for the business.
• Collaborate with creative teams. Work with internal and external partners to produce creative materials that align with our brand's voice and identity.
• Strategize and implement media plans. Partner with our teams, agencies, and external partners to develop and execute effective media plans for partnership campaigns.
• Drive innovation. Take the lead in developing new and creative marketing ideas, always considering how they will benefit the business.
• Lead relationships with internal and external partners, guiding them from creative ideation to flawless execution and post-campaign analysis.
• Prepare and present strategic plans, creative concepts, and campaign results to executive stakeholders to gain alignment and report on progress.

Requirements

• Bachelor’s degree or equivalent experience
• 10 years of experience in marketing for a consumer product and/or creative agencies working with global clients
• Organized campaign manager and strong collaborator and communicator with extreme attention to detail
• Data-driven mindset with experience in campaign measurement, including brand lift studies, ROI analysis, and budget management.
• Track record with a proven ability to influence partners and manage executive stakeholders to align around creative and programs
• Familiarity with sports & entertainment marketing practices and a passion for culture, and trends in tech
• Experience in consumer technology in multinational companies or creative agencies with a significant focus on cultural partnerships, and content strategy and implementation, or branded content activations
• Experience with hands-on development of integrated creative campaigns, such as reviewing creative, directing internal and agency partners, and executing consumer marketing tactics
• Demonstrated problem solving and analytical skills with a structured thinking
• Demonstrated ability to think strategically and execute tactically