US Commercial Marketing Manager,

Responsibilities

• Serve as the US product management lead and subject matter expert for the Med-Surg, ICU, and Specialty portfolio.
• Lead new product launches by developing market strategies, KPIs, training plans, and commercialization initiatives.
• Develop and execute pricing, promotional, channel, partnership, and continuing education strategies.
• Create customer-focused sales and marketing tools that communicate portfolio value to healthcare stakeholders.
• Drive go-to-market strategy, product positioning, messaging, and target customer identification.
• Partner closely with sales teams to implement marketing plans, support pipeline growth, and achieve revenue/share goals.
• Gather and leverage market intelligence, customer feedback, industry trends, and competitive insights to influence product strategy and innovation.
• Collaborate with global marketing, medical affairs, and sales teams to support training, customer engagement, demos, RFPs, and key industry events.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field; Master’s preferred.
• 6+ years of Product Management or Marketing experience, ideally within medical devices or capital equipment.
• Strong communication and presentation skills with the ability to influence diverse stakeholder groups.
• Proficiency in Microsoft Office, Salesforce, and ERP systems.
• Ability to interpret and apply technical information, including manuals, bulletins, and schematics.
• Data-driven mindset with experience analyzing market and business data to guide strategy.
• Strong understanding of marketing, branding, product development, and commercialization processes.
• Demonstrated ability to manage multiple priorities, lead through influence, solve complex problems, adapt to change, and travel up to 40%.

Preferred

• Master’s preferred.

Benefits

• This is where your well-being matters. Baxter offers comprehensive compensation and benefits packages for eligible roles. Our health and well-being benefits include medical and dental coverage that start on day one, as well as insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance. Financial and retirement benefits include the Employee Stock Purchase Plan (ESPP), with the ability to purchase company stock at a discount, and the 401(k) Retirement Savings Plan (RSP), with options for employee contributions and company matching. We also offer Flexible Spending Accounts, educational assistance programs, and time-off benefits such as paid holidays, paid time off ranging from 20 to 35 days based on length of service, family and medical leaves of absence, and paid parental leave. Additional benefits include commuting benefits, the Employee Discount Program, the Employee Assistance Program (EAP), and childcare benefits. Join us and enjoy the competitive compensation and benefits we offer to our employees.