US Brand & Marketing Manager at Amorino | New York, USA

Amorino

US Brand & Marketing Manager

New York, USA (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Lead local Amorino marketing in the US, balancing global brand standards with US market needs to drive activation, CRM, and franchise collaboration.

Own and execute the US Commercial Activation Plan, coordinating local campaigns, events, PR, and store launches.
Minimum 5 years in marketing in Retail/Franchise/F&B with strong digital channels and CRM.
Direct agency management and cross-functional collaboration across franchise network, with KPI tracking in the US market.

Job Description

Responsibilities

Deployment & Localization: Lead execution of the Commercial Activation Plan (CAP) in the US, incorporating local cultural, seasonal, and business dynamics.
Market Intelligence: Provide HQ with regular insights on consumer behavior, competitive landscape, and emerging trends.
Franchise Advisory: Serve as the primary marketing contact for franchisees on Brand, Product, and Activation initiatives (online and offline).
Brand Stewardship: Ensure all local initiatives remain aligned with Amorino’s premium positioning and global brand standards.
Content Strategy: Adapt the global social media strategy and implement a US-specific approach (TikTok, Reels) aligned with American market dynamics.
Agency Management: Oversee US-based agencies for community management, content production (photo/video), and paid media campaigns (store openings, product launches, activations).
Performance Management: Track and analyze KPIs (engagement, traffic, conversion), and optimize strategies in collaboration with franchisees during business reviews.
Reporting: Deliver structured and regular performance updates to HQ.
Public Relations: select and manage local PR and influencer agencies.
Partnership Development: identify and activate relevant collaborations (events, brand partnerships, sponsorships).
Events & Store Launches: lead local event strategy and store opening activations to maximize visibility and ROI.
Franchise Support: Provide 360° activation plans for new store openings (digital, influencer, PR) and offer on-site support when needed.
Asset Management: Centralize local marketing requests and ensure proper use of HQ creative assets.
Strategic Arbitration: Balance global brand guidelines with practical local business needs.
Product Localization: Support adaptation of product launches (seasonality, packaging, merchandising) and analyze US sales performance.
CRM Strategy: Develop and execute the US CRM calendar, manage newsletter configuration, and assess impact on traffic and conversion.

Amorino

New York, Milan, Paris, Mexico... Our ice cream tastes the same everywhere in the world thanks to the unique expertise of our manufacturing workshop. Our artisans churn exceptional ice cream daily using rigorously selected natural ingredients, organic farm eggs, high-quality whole milk, and no artificial flavors or colors.Within our stores, Gelato Artists possess a unique talent—shaping our ice cream into a rose with a spatula, all under the delighted gaze of our customers.Amorino is looking for various profiles to support its growth:Lively salespeople for the storesCharismatic franchisees to open stores through the worldPassionate production staff for the ice cream workshopGourmet collaborators for support functions.Since the beginning of the adventure in 2002, Amorino's founders, Paolo Benassi and Cristiano Sereni, have been committed to developing a large family around their brand where everyone takes pleasure in working.See you soon at Amorino!

Founded in 2002

Paris, Île-de-France, FRA

852 employees (77 in marketing)

www.amorino.com