U.S. Brand Marketing Lead at Alibaba.com | Sunnyvale, CA | $180K/yr – $250K/yr

Alibaba.com

U.S. Brand Marketing Lead

Sunnyvale, CA (On-site)

$180K/yr – $250K/yrSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own US brand storytelling and market leadership for a B2B tech platform, shaping cross-functional execution and measurable growth.

Growth/Ownership: Own global brand strategy and narrative development for US SME and enterprise audiences.
Cross-functional Execution: Align Product, Sales, BD and AI teams to translate insights into go-to-market plans and campaigns.
Measurement and Iteration: Define KPI framework, track brand health and campaign performance, and iterate based on data.

Job Description

Responsibilities

Develop and execute comprehensive US brand strategies that enhance Alibaba.com's brand awareness, reputation, and market influence
Position Alibaba.com and Accio as thought leaders in B2B e-commerce and AI-driven procurement solutions
Create compelling brand narratives that resonate with SME audiences and enterprise buyers in the US market
Lead and mentor a high-performing brand marketing team, fostering a culture of creativity, innovation, and excellence
Provide strategic guidance and constructive direction to drive impactful marketing initiatives
Coordinate seamlessly with cross-functional teams including Product, Sales, Business Development to ensure cohesive execution of marketing campaigns
Collaborate closely with the AI product team to effectively communicate Accio's value proposition to target audiences
Analyze market trends, competitive landscape, and emerging opportunities in the B2B e-commerce and SaaS sectors
Conduct deep consumer research to understand buyer behavior, pain points, and decision-making processes among US-based SMEs and enterprise customers
Translate insights into actionable strategies for product development, go-to-market planning, and business growth

Alibaba.com

5.0 Glassdoor

The first business of Alibaba Group, Alibaba.com (www.alibaba.com) is the leading platform for global wholesale trade serving millions of buyers and suppliers around the world. Through Alibaba.com, small businesses can sell their products to companies in other countries. Sellers on Alibaba.com are typically manufacturers and distributors based in China and other manufacturing countries such as India, Pakistan, the United States and Thailand.Our MissionAs part of the Alibaba Group, our mission is to make it easy to do business anywhere. We do this by giving suppliers the tools necessary to reach a global audience for their products, and by helping buyers find products and suppliers quickly and efficiently.One-Stop SourcingAlibaba.com brings you hundreds of millions of products in over 40 different major categories, including consumer electronics, machinery and apparel.Buyers for these products are located in 190+ countries and regions, and exchange hundreds of thousands of messages with suppliers on the platform each day.Anytime, AnywhereAs a platform, we continue to develop services to help businesses do more and discover new opportunities. Whether it’s sourcing from your mobile phone or contacting suppliers in their local language, turn to Alibaba.com for all your global business needs.

Founded in 1999

CHN

29K employees (2,053 in marketing)

x.alibaba.com/E8P5?ck=other

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