Drive brand strategy and cross-channel marketing leadership to build The Cycle’s category leadership and grow trial in retail and community channels.

Responsibilities

• Brand strategy and category narrative. You'll own the story of The Cycle — what we stand for, how we talk about women's health, and how we position in a fast-evolving category. You'll work with the founder to evolve the brand's voice, visual identity, and editorial point of view.
• Retail go-to-market. You'll lead the marketing plan that turns shelf placement into shelf velocity — demo strategy, in-store activation, retail-specific campaigns, and the cross-channel push that supports each new account.
• PR and earned media. You'll manage external PR partners, drive founder-led press, and own relationships with key women's health, lifestyle, and trade press.
• Health Professional Ambassador Program. You'll scale our HCP program, building partnerships with MDs, RDs, and women's health practitioners and creating the operational backbone that makes those relationships durable.
• Content and education engine. Women's health is an education-first category. You'll build a content strategy — across social, owned, podcast partnerships, and SEO — that establishes The Cycle as the authoritative voice in the space.
• Community and IRL. You'll build community programming through events, retail activations, and digital community infrastructure, working with our retail partners to create in-store experiences that drive trial and retention.
• Marketing budget and ROI. You'll own a meaningful marketing budget and be accountable for clear, founder-aligned metrics: trial rates, repeat purchase, unaided category recall, organic search volume, and ambassador roster growth.

Requirements

• 5–10 years of experience in brand and marketing roles at CPG companies, with at least 2–3 years at the Director level or equivalent
• Direct experience scaling a CPG brand through national retail launch
• Hands-on operator mindset. You've personally written copy, briefed creative, managed PR, run paid media, and built ambassador programs — not just managed people who did those things
• Track record of working with limited resources. Big-CPG-only backgrounds without startup experience are unlikely to be a fit
• Excellent founder-collaborator instincts. You know how to push back, when to align, and how to translate founder vision into operational reality

Preferred

• Functional health, wellness, supplement, or beverage experience strongly preferred. Women's health experience is a major plus

Benefits

• Remote-first: Work from anywhere in the US. We come together for quarterly offsites and key in-person moments
• Health benefits: Standard medical, dental, vision
• Real ownership: This role reports directly to the founder. You will set the marketing agenda for the company
• A genuinely kid-friendly culture : We're a team of parents building a brand for women, and we mean it when we say family comes first. Bring your kids on calls. Build your day around school pickups and nap schedules. Take the meeting from the carpool line. We trust you to get the work done — and we never want you to feel like you have to choose between being present at work and being present at home.
• Travel is expected and covered — retail and community activations mean you'll be on the road