Upstream Marketing Manager, Spine Robotics

Responsibilities

• Serve as a strategic commercial leader and subject matter expert in Spine Surgery, supporting the long-term innovation strategy, portfolio vision, and technology roadmap.
• Lead upstream marketing activities supporting the NPD process, ensuring customer, clinical, and market insights are integrated throughout development.
• Drive surgeon engagement activities, including advisory boards, Voice of Customer programmes, concept testing, and evaluation of future innovations.
• Translate customer needs, market trends, and unmet clinical demands into product requirements, business cases, and strategic growth opportunities.
• Support the development and maintenance of a multigenerational product and technology roadmap aligned with customer, market, and business needs.
• Partner with R&D, Strategic Innovation, Clinical Affairs, Medical Affairs, Regulatory Affairs, and Commercial teams to define and execute portfolio strategy.
• Monitor competitive activity, emerging technologies, and innovation trends to inform strategic decision-making and portfolio prioritisation.
• Influence and align cross-functional stakeholders, key opinion leaders, and commercial teams to support strategic planning and successful execution of innovation initiatives.
• Provide commercial leadership throughout the innovation lifecycle, including concept generation, product development, launch planning, and global commercialisation.
• Support portfolio governance, investment prioritisation, and business planning.

Requirements

• Bachelor's degree required; postgraduate qualification in a related field preferred.
• 5+ years of experience in Marketing, Product Management, Strategy, Innovation, Engineering, or a related discipline.
• Experience in Medical Devices, Orthopaedics (Spine), Surgical Technologies, Navigation, Robotics, Digital Surgery, or related healthcare technologies.
• Proven track record developing product strategies, innovation roadmaps, technology portfolios, and business cases that inform investment decisions.
• Demonstrated ability to lead complex, cross-functional initiatives from concept through commercialisation while influencing stakeholders in a matrix organisation.
• Strong strategic, analytical, and commercial acumen with the ability to prioritise and deliver multiple high-impact initiatives with a high degree of autonomy.
• Experience defining long-term strategic vision, translating insights into execution plans, and delivering measurable business results.
• Exceptional communication, presentation, and stakeholder management skills.
• Ability to work within cadaver lab and operating room environments is required.
• Preferred: Experience leading surgeon advisory boards, customer engagement programmes, market development initiatives, and innovation governance processes.

Preferred

• Brand Marketing, Brand Marketing, Brand Positioning Strategy, Business Alignment, Business Storytelling, Business Valuations, Cross-Functional Collaboration, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Developing Others, Digital Strategy, Execution Focus, Financial Analysis, Go-to-Market Strategies, Inclusive Leadership, Industry Analysis, Leadership, Market Research, Negotiation, Problem Solving, Product Development Lifecycle, Product Improvements, Product Portfolio Management, Product Strategies {+ 2 more}