Responsibilities

• Assist in developing and executing social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand awareness and engagement.
• Create compelling content including graphics, videos, photography, and written posts using Adobe Creative Suite tools like Photoshop and Illustrator.
• Manage social media scheduling using applications like Hootsuite and Buffer to ensure consistent posting and campaign timing.
• Monitor social listening tools and analyze web analytics to track audience sentiment, campaign performance, and emerging trends.
• Support in implementing Facebook Advertising campaigns by researching keywords, audience targeting, and ad performance metrics.
• Engage with followers by responding to comments, messages, and inquiries promptly to foster positive relationships.
• Collaborate with the marketing team on branding initiatives, content calendars, and promotional campaigns for e-commerce platforms or events.

Requirements

• Proficiency in social media management platforms such as Hootsuite or Buffer.
• Strong graphic design skills with experience in Adobe Photoshop and Adobe Illustrator.
• Knowledge of SEO principles, keyword research, and web analytics tools like Google Analytics.
• Familiarity with social listening tools and digital marketing strategies including social media marketing and public relations.
• Ability to create engaging multimedia content—photos, videos, and graphics—and edit videos using basic video editing software.
• Excellent proofreading skills to ensure high-quality content that aligns with branding guidelines.
• Strong relationship management skills to interact effectively with team members and online audiences.

Preferred

• Experience with Facebook Advertising campaigns and understanding of e-commerce integration is a plus.