UNITY Marketing Manager

Responsibilities

• Develop and execute comprehensive marketing strategies aligned with company goals across digital, social, email, and traditional channels.
• Oversee marketing projects from inception to completion, managing timelines, budgets, and cross-functional coordination to achieve measurable results.
• Drive earned media relations and lead writing projects, helping oversee content creation including copywriting and promotional materials.
• Serve as the lead for all event and tradeshow planning, coordinating logistics and presence to enhance brand visibility.
• Conduct market research and competitor analysis to identify emerging trends and opportunities within the tactical industry.
• Track and report on marketing performance metrics (KPIs) and ROI, using data-driven insights to optimize future efforts.
• Collaborate with Sales and Product teams to ensure brand consistency and support broader business initiatives.
• Develop deep knowledge and understanding of the UNITY Tactical ® brand, its business operations, products and customer base.
• Constant communication with team members.
• Project management and ability to work on a deadline.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in marketing with proven success in campaign management and strategic execution.
• Exceptional writing skills with a strong foundation in AP Style.
• Strong understanding of digital marketing, social media, SEO, email marketing, and analytics tools.
• Excellent leadership, project management and organizational skills with strong attention to detail.
• Creative thinker with the ability to make data-driven decisions in a fast-paced environment.
• Visionary and strategic thinking paired with clear, confident communication and presentation skills.
• Previous experience within the tactical, defense, shooting sports, or outdoor manufacturing sectors a plus.
• Familiarity with both B2B and B2C marketing strategies, as well as marketing to government organizations, a plus.
• Proven track record of managing media relations and developing successful PR strategies a plus.

Preferred

• Previous experience within the tactical, defense, shooting sports, or outdoor manufacturing sectors a plus.
• Familiarity with both B2B and B2C marketing strategies, as well as marketing to government organizations, a plus.
• Proven track record of managing media relations and developing successful PR strategies a plus.
• Experience in corporate event planning and show management a plus.