UNIT MARKETING MANAGER, CALIFORNIA STATE POLY UNIV, ARCATA, CA

Arcata, CA (On-site)

$65K/yr – $72K/yrMid Level3+ years expFull time

Posted 1 day ago

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Job Summary

Own and drive comprehensive marketing programs for the Arcata unit, leading strategy, execution, and results across campaigns, budgets, and ROI. Own development of platforms, analysis of market and competitors, and reporting on performance.

  • Leads marketing activities, advertising and promotions
  • Analyzes market, customer research and competitive information
  • Reports on ROI and KPIs

Job Description

Responsibilities

  • Leads in all marketing, advertising and promotional activities
  • Analyzes customer research, current market conditions and competitor information
  • Develops and implements marketing plans and projects for new and existing accounts
  • Expands and develops marketing platforms
  • Manages the productivity of the marketing plans and projects
  • Monitors, reviews and reports on all marketing activity and results
  • Delivers marketing activity within agreed budget
  • Reports on return on investment and key performance metrics
  • Creates marketing presentations
  • Monitors industry best practices and trends

Preferred

  • BS degree in Marketing preferred
  • Minimum of three years marketing experience
  • Ability to present to large groups
  • Knowledge of merchandising and promotions
  • Excellent writing skills

Benefits

  • Associates at Chartwells Higher Ed are offered many fantastic benefits.
Chartwells Higher Education Dining Services logo

Chartwells Higher Education Dining Services

3.4 Glassdoor

As the recognized leader in the higher education contract foodservice market, and an operating sector of Compass Group North America, Chartwells Higher Education Dining Services partners with over 320 colleges and universities of all sizes across the United States. Chartwells is proud to help its partners by managing foodservice operations more efficiently and profitably while growing sustainably to help colleges and universities retain and recruit students. We're chefs, interaction facilitators and food enthusiasts with a knack for drawing people together. Through our cuisine, community, talent, global resources and flexibility, we have the power to nourish and inspire. Our dining programs bring students together and serve as centers of academic life on the campuses we serve. Chartwells is committed to ensuring that clients and guests receive the highest quality, nutritious cuisine and service they deserve. From global cuisine prepared fresh in dynamic, resident dining venues to favorite retail restaurant brands, event catering, concessions, vending and food trucks, Chartwells ensures that each hungry guest dining on campus is satisfied.

Founded in 1997
Charlotte, North Carolina, USA
5.8K employees (429 in marketing)
55% recommend to a friend
83% CEO approval

Traffic Signals

Monthly Visitors
14.1K
Traffic Source Mix
Search
28.5%
Direct
53.4%
Referral
7.6%
Social
9.2%
Paid
1.1%

Headcount Trend

Current headcount: ~5.8K

Marketing Team

Marketing Team Size
403 (7% of company)
Median Career Experience
5 years
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
16