Undergraduate Engagement Strategist

Responsibilities

• The Undergraduate Engagement Specialist will work with the Wisconsin School of Business Marketing and Strategic Communications team as the primary strategist of communications to current students within the undergraduate program.
• This position will collaborate with WSB Undergraduate Program offices to market all programs and services to current admitted, certificate, and pre-business undergraduate students.
• This person will build and execute communication plans, including writing, editing, and publishing content for a variety of channels to deliver important messages to students and to strengthen the Trusted to Lead brand within the program.
• This position will manage the undergraduate social media channels, including the @wisconsinbusinessbadgers Instagram channel, inclusive of content planning, content creation, posting, community management, and analytics tracking.
• The person will oversee the undergraduate social media and design intern and the undergraduate social media ambassadors.
• Key Job Responsibilities:
• Collects, analyzes, prepares, summarizes, and disseminates data and trends relevant to ongoing or future marketing activities
• Develops, implements, and maintains strategic marketing plans based on research and established strategies
• Develops, implements, and disseminates marketing materials through various communication mediums utilizing appropriate technologies and techniques

Requirements

• Minimum 2 years of social media management in higher-education
• Knowledge of the student experience and communication needs of a business school
• Education: Bachelor’s degree Required; focus in marketing or related field

Preferred

• Hands-on experience conceptualizing, filming, and editing high-engagement short-form video content tailored for platforms such as TikTok, Instagram Reels, and YouTube Shorts (proficiency with CapCut, Adobe Premiere Pro, or native platform editing suites preferred).
• Proficiency with visual design platforms like Canva or Adobe Express.
• Experience training, scheduling, and supervising student staff, including task delegation, content review, and ongoing mentorship, and collaborating with a cross-functional team.
• Excellent written and verbal communication skills and ability to manage project timelines and deadlines

Benefits

• benefits information can be found at (https://hr.wisc.edu/benefits/).
• generous vacation, holidays, and paid time off; competitive insurances and savings accounts; retirement benefits.