UGC Growth Lead

Responsibilities

• Build a UGC recruitment pipeline to grow Doji’s UGC program
• Manage and scale the full UGC creator roster, which includes sourcing, evaluating, onboarding, supporting, retaining, and replacing creators
• Own and streamline the complete workflow, from briefs and production through feedback, posting, tracking, and payments
• Turn promising formats and references into simple briefs creators can execute without extensive hand-holding
• Set the creative bar and give clear, actionable feedback on hooks, delivery, styling, pacing, and product integration
• Run a disciplined weekly testing cadence, validating formats across creators before scaling them
• Measure performance by creator, format, and platform, including the path from content to installs and activated users
• Build the team, systems, and automation required to scale the program without lowering quality

Requirements

• Have built or operated a UGC program before, have extensive experience as a canvas UGC creator, or built a personal audience yourself
• Can clearly explain why a piece of content worked, or didn’t, and translate that insight into a better test or brief for creators to execute
• Can manage creators and supporting team members while maintaining a high bar for creative quality
• Are social media native (TikTok, Instagram, YouTube, & FB) and have exceptional taste
• Use data to decide what to repeat, revise, or stop
• Move quickly, take ownership, and work effectively without a finished playbook

Preferred

• Have driven app installs or activated users through organic content
• Have turned organic winners into paid-social creative
• Have an existing creator network

Benefits

• Medical, Dental, Vision