Responsibilities

• Lead content strategy across 6-7 UGC campaigns. Niche research, content briefs (twice weekly per campaign), creator recruitment
• Manage creator rosters end-to-end. Sourcing decisions, quality assessment, performance evaluation, difficult conversations, replacement decisions.
• Analyse campaign performance data and adapt strategy in real time. This is install-focused organic UGC, so the metrics that matter are conversion and revenue, not vanity.
• Deliver strategic reporting to clients. Clear narrative on what's working, what isn't, and what's changing, framed in a way that builds client confidence even when results are mixed.
• Build and scale repeatable processes and frameworks alongside leadership as the campaign function grows.

Requirements

• Hungry to build and scale a company as a key early hire
• Fast learner with low ego
• Comfortable having difficult conversations. Cutting creators, pushing back on clients, delivering honest assessments when a campaign isn’t working.
• Managed UGC or influencer campaigns before, with a deep understanding of viral content and social media algorithms
• Proven track record of producing viral content
• Experience in consumer product marketing and growth
• Excellent written and verbal communications
• Strong organisational and project management skills

Benefits

• Work fully remote from anywhere in North America, South America, Europe or Asia