TV, Video, Audio & Display Senior Strategist

Responsibilities

• Turn executive business goals into a growth‑focused TVAD plan (CTV/OTT, online video, digital audio/podcasts, linear, programmatic display), with clear options, trade‑offs, and decision thresholds.
• Lead senior‑stakeholder communications (updates/QBRs/steercos).
• Set expectations, secure alignment, and manage escalations with transparency.
• Connect the dots across channels: explain how TVAD complements Search, Social, Commerce/Retail Media, CRM, TV/Audio, and Creative
• Propose simple, integrated plans and a measurement approach to prove combined lift
• Codify reusable playbooks.
• Orchestrate optimization at scale (goal strategies, pacing, frequency/overlap control, quality filters/brand safety/verification) across partners/DSPs; pilot safely, measure, and scale.
• Apply Bliss Point insights (Forecasting, Incrementality, Brand/Creative/Customer) to guide budgets and innovations (audience/data, inventory quality, formats/creative attributes).
• Provide structured feedback to Product/Econometrics.
• Design valid, high‑impact tests suited to TVAD (geo/lift or holdout preferred; otherwise powered A/B or time‑series).

Requirements

• Experience: 7+ years managing TV/video/audio/display at scale (CTV/OTT, online video, digital audio/podcasts, programmatic display) with end-to-end ownership; or 5–7 years in analytical roles (finance/consulting) with strong media analytics exposure.
• Technical: Hands-on with DSPs/ad platforms and ad-server workflows (trafficking, tags/pixels, creative rotations), verification/IVT/viewability, audience/data usage, and frequency/overlap management. YouTube experience a plus.
• Measurement: Incrementality/lift and powered A/Bs or time-series. Forecasting. Ability to connect media to revenue, CAC, LTV, incremental reach/attention. SQL familiarity a plus.
• Client communication: Executive-ready storytelling and expectation setting; effective partner to Econometrics, Media Investment, Creative, Client Leadership, and other channel leads. Confident leading client meetings.
• Education/certifications: BA/BS required; MBA a plus; platform or verification certifications a plus.

Preferred

• YouTube experience a plus.
• MBA a plus; platform or verification certifications a plus.

Benefits

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
• Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
• Retirement: Match up to 4% of your contributions at 100%
• Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
• Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
• Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources